Planned Change At The San Diego Airport Authority

Planned Change at the San Diego County Regional Airport Authority Identify and describe the steps of the planned change process used in the case. After reading the article concerning the planned changes at the San Diego Regional Airport Authority, I determined there were two major areas that were focused upon. The first area of focus was the initial development of the transition plan, and secondly, dealing with the legal and regulatory aspect and any concerns that will arise in reference to this area of the change. Thella Bowen was the current senior director of the Aviation Division within the Port of San Diego. The Aviation division was accountable for operating the San Diego International Airport. There was a new law was passed by the California state law in October 2001 with the accountability of establishing and operating airports within San Diego County, with Thella Bowen being named Interim Executive Director of the San Diego County Regional Airport Authority(Cummings Worley, 2015, p. 31). Thella Bowen ultimately appointed an interim advi sory board to assist in managing the evolution of these impending changes. In starting the process, in April 2002, Ms. Bowens brought together the senior team from the former Aviation Division in order to deliberate creating and managing a transition process that will be both smooth and effective. These individual were well aware of the necessity of becoming a separate agency as well as the need to be perceived in a differentShow MoreRelatedDelta Air Lines Airport Airspace Capacity Case Study1284 Words   |  5 PagesLas Vegas, Nevada. McCarran International Airport services the Las Vegas area, but it is nearing capacity. 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Most Spanish settlements were along the California coast or the Santa Fe River in New Mexico. [edit] Dutch colonization Main article: New Netherland Nieuw-Nederland, or New Netherland, was the seventeenth centuryRead MoreCase Studies67624 Words   |  271 Pagestrial shipments had commenced to Hong Kong and the Middle East. Said Amit Jatia, ‘Things are becoming global in nature. Once you set up a supply chain in a strategic location, it can service other countries as well.’ C-126 Past performance and planned strategies During its first 12 months of operations, McDonald’s opened seven outlets (four in Delhi and three in Mumbai), had 6 million customer visits and served 350 000 Maharaja Macs. By the end of 1998, the number of outlets had gone up to 14Read MoreHandbook11173 Words   |  45 Pagestime. j. Not be under a CMC imposed reenlistment restriction. k. Have no convictions by a court-martial. This restriction is only subject to the current enlistment contract, and extensions to that contract. l. Have no known convictions by civil authorities (foreign or domestic), or action taken which is tantamount to a finding of guilty of an offense for which the maximum penalty under the UCMJ is confinement for six months or more or a fine of $500 or more. If the offense is not listed in the Manual

Should We Let The Toys Do The Talking Essay - 1838 Words

Should We Let the Toys Do the Talking? The toy industry is rapidly changing. With more and more toys becoming electronically enhanced, it is important for all caregivers of children to be aware of how these types of toys affect children both physically and mentally. Michaela B. Wooldridge, and Jennifer Shapka reported their research in 2010 on how electronic toys affect parent and child interactions, in an article titled â€Å"Playing with technology: Mother-toddler interaction scores lower during play with electronic toys.† The purpose of their research is to determine how electronic toys affect parent-toddler communication during playtimes, and to add to the limited existing research on how electronic toys of all sorts impact children. This topic is highly important because when children play, they are impacted emotionally, mentally, physically, socially, and linguistically. Wooldridge and Shapka hypothesize that if a parent and child engage in play with an electronic toy as opposed to non-electronic, then the qu ality of their interaction will be impaired. To test their hypothesis, Wooldridge and Shapka conducted a cross sectional, observational study. To gather mother and toddler volunteers, they posted public and community service advertisements in southern British Columbia, Canada. The requirements for participation included the child’s age (ranging from 16 to 24.5 months), and the mother declaring that she is the child’s primary caregiver. There were 25Show MoreRelatedThe Differences Between Sex And Gender1027 Words   |  5 Pagessomething we are exposed to since birth (Watts 2002). The social construction of gender has created gender stratification, which refers to the distribution of socioeconomic resources and power on the basis of one’s gender (Risman 1998). 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For example, in ancient Greece, artifacts recovered there testify that children were simply not given toys to play with as in the modern world. The cruel ritual of leaving a sick child on a hillside for dead, seems to indicate a lack of attention to the young (Lord 16). The same is true of today’s society. As you can see with the number of toy stores in our society, we find toys of greatRead MoreHomemade Christmas Ornaments Are Popular For Gift Receivers And Givers1287 Words   |  6 PagesHomemade Christmas tree ornaments are popular for gift receivers and givers. Those who do not know how or the patience for this hobby love cross stitched homemade Christmas tree ornaments as gifts. Also, creating homemade Christmas tree ornaments from children s art work can be a popular gift. With all the possibilities of homemade Christmas tree ornaments, starting a home business with this idea should be one of the easiest and cheapest home businesses to start. Starting a homemade Christmas treeRead MoreReconciliation Essay examples1683 Words   |  7 PagesReconciliation is stated as â€Å"restoration of a state of peace to the relationship, where the entities are at least not harming each other, and can begin to be trusted not to do so in future, which means that revenge is foregone as an option† (Santa-Barbara, 174). This definition is a starting point in understanding reconciliation but does not address the spirit of forgiveness involved. It is important to recognize harms that others have done but it becomes necessary to portray these in a positiveRead MoreBehavior Of The Children And It Leaves Me Disgusted1418 Words   |  6 Pagesstores, etc., I spectate the behavior of the children and it leaves me disgusted. Little boys and girls running around grocery stores screaming and knocking things over, kids rolling on the ground in tantrums because their mother said no to buying the toy they want while shopping for groceries, teenagers at the mall disrespecting others, cutting in line, cursing, you name it. What I absolutely abhor the most has to be the disrespect these children have, especially towards adults and/or their parentsRead MoreRalph Waldo Emersons Beauty Of Nature892 Words   |  4 Pagesevery thousand years, we would be much more awed and appreciate them much more than we do now. â€Å"Nature never became a toy to a wise spirt,† I believe that with this example shows how a wise person never takes stars, or in general, nature for granted, even if they were to see it everyday. But rather a man who is not wise, takes the stars for granted and doesn’t appreciate them. I strongly believe Emerson is trying to make the point here that many people take nature for granted, and we need to take time

How to Evaluate Research Articles

Question - Find an original research article (ie NOT a review) that provides evidence to answer the question. Give the full citation for the article first, and then using the scholarly literature to support your work, answer the following questions - 1. What is the study design used in the article? 2. What methods did the researcher/s use to collect and analyse their data, and why? 3. What are the key findings of the study? 4. How do these findings help to answer your clinical question, considering your population and practice setting? Answer - The research study that has been considered in appropriately answering the question of evidence based practice in nursing care is creating a culture of evidence-based practice and nursing research in a pediatric hospital written by Straka, Brandt and Beytus (2013). A critical analysis of the selected article with respect to different factors related to it is performed as follows: Study Design Used in the Article: A critical analysis of the selected article has performed has indicated that the research design that has been considered by the authors in the study is experimental research design. The main focus of the authors in the article was mainly towards developing a culture of evidence based practice in respect to nursing care, and this has been analysed by the authors by way of applying experimental research design. The study indicates that there is higher overall importance of developing an evidence based environment in respect to nursing care, but at the same time, it has also been indicated that the development of evidence based practice involves challenges in the process. In order to evaluate this, survey design has been considered that were distributed to staff nurses in order to assess the barriers in practising the evidence based practice, and research in daily practice. On the basis of findings, a dissemination plan has been implemented over a period of 1 year time that provided op portunities to staff in implementing evidence based practice over such period. The survey was distributed again after the one year period and this pre and post survey results were considered for the purpose of analysing the challenges in the creation of evidence based culture in respect to nursing care. Thus, the experimental research design has been considered which has been effective from the point of view of performing this research (Schyve, 2009). Methods Used for Collection and Analysis of Data: In performing the research work, it is essential that there should be the collection of data that should be performed by researcher, and there are various such techniques that could be utilised. In respect to this research on examining the creation of culture of evidence based environment in nursing care, the researcher has followed a specific methodology aimed at collecting the most relevant data in this research. As for instance, there has been the application of survey technique being performed by the authors in the given study and this technique has allowed in the collection of primary data in this research. Such survey technique has been applied to the staff nurses in respect to a pediatric hospital. The survey has been carried out in two different phases to evaluate the longitudinal effect of creating a culture of evidence based environment in respect to the nursing care (Veenema, 2008). This primary method of data collection in the form of survey has been utilised because this has been the most efficient way of collecting data especially in the context of studying a specific target population. As in the given case, the target population has been the specific pediatric hospital and as a result, the most efficient way to accomplish the research goal is mainly to study the pediatric hospital through the application of survey technique. This survey has been highly efficient in the given case because it allowed the researchers to identify the viewpoints of large number of respondents which has been crucial in understanding the creation of culture supporting evidence based practice. Overall, the primary data collection method as applied in the form of survey has been highly effective from the point of view of collecting data in this research (Rich, 2008). Key Findings of the Study: Based on the performance of the entire research, significant level of findings has been achieved. As the research was focused towards assessing the barriers in the process of implementing evidence based practice in nursing care, the performance of research has indicated findings that there has been slight decrease in the perception of barriers in implementing evidence based practice in nursing care. As the research has been conducted into two fold basis such as pre-survey and a post-survey after one year period after implementing the evidence based practice for such period of one year, the study findings revealed that the barriers could be significantly reduced from considering the evidence based practice. In addition to this, the dissemination plan as applied has also showed significant level of impact over other important nursing areas such as increase in the nurse led IRB studies, and there has also been increase being evident with respect to evidence based practices within nurses . This shows that there are both the positive as well as negative factors being noted in respect to evidence based practice in nursing care (Straka, Brandt and Brytus, 2013). Findings Addressing the Clinical Question: The clinical question that has been considered for the purpose of analysis is evidence based practice in nursing. The findings as achieved from this research on creating a culture of evidence based practice in nursing are also significant from the point of view of addressing the questions on evidence based practice. This is mainly because the study focuses towards creating a culture of evidence based care, and this basic understanding with respect to evidence based care in nursing is crucial. The review of this research article has indicated about the barriers in the process of creating evidence based cultural environment conditions, and it has also been assessed about the significant improvements that could be possible from practising evidence based care in the field of nursing. This finding as achieved from the conduct of the study would be of significant help from the perspective of addressing the research question that has been set forth. These findings about clinical nursing wou ld therefore be regarded as highly appropriate from the point of view of the clinical question on evidence based care as considered. References Rich, V. (2008). Creation of a Patient Safety Culture: A Nurse Executive Leadership Imperative. AHRQ Publication. Straka, K.L., Brandt, P. and Brytus, J. (2013), Brief Report: Creating a Culture of Evidence-Based Practice and Nursing Research in a Pediatric Hospital, Journal of Pediatric Nursing, Vol. 28, pp. 374-378. Schyve, P. M. (2009). Leadership in healthcare organizations: a guide to Joint Commission leadership standards. Springer. Veenema, T.G. (2008). ReadyRN: Handbook for Disaster Nursing and Emergency Preparedness, 2nd ed., Elsevier Health Sciences.

The Regulators of North Carolina Outraged Opress Essay Example For Students

The Regulators of North Carolina Outraged Opress Essay orsThe history of colonial North Carolina is bombarded with frequent strife andturmoil. The people of North Carolina, because of a lack in supervision fromthe British monarchy, learned to possess an independent spirit. The colony remainedisolated from the rest of the country because of several geographicalconditions such as poor harbors, the abscence of navigable rivers, numerousswamps, and bad road conditions. Due to these conditions, communitiesthroughout North Carolina became widely seperated. The colony was initiallyset up by the Lords Proprietors, an English founding company that helpedfinance early American exploration. When North Carolina was freed fromBritish proprietorship, the Granville family, descendants from the originalLords Proprietors, con-tinued to hold their land rights. This area, whichbecame known as the Granville District, was the scene of many disputes overland grants, taxes, British support, and a great deal of lesser issues. Settlers in the back country (Piedm ont) felt particularly oppressed by the laws drawn up by an assembly largely composed of eastern landowners. Localofficials in many counties, particularly in the western segment of the backcountry were not local men at all, but friends of the royal governor, WilliamTryon. These so-called friends often collected higher fees than authorizedby the law while obtaining tax money or divided a single service into manyservices and charged fees for each. Lawyers who followed the judges aroundthe colony also fell into the same habit. We will write a custom essay on The Regulators of North Carolina Outraged Opress specifically for you for only $16.38 $13.9/page Order now The citizens of Anson, Orange, and Granville counties were the first to makethemselves heard. In 1764, this band of citizens, referred to as the mob, created a number of local disturbances until Governor Arthur Dobbs passed a proclomation forbidding the collection of illegal fees, the practice that the people complained of the most. Their protests were calmed only temporarily. However, the efects of the new law wore off soon enough and sheriffs and other county officers returned totheir old dishonest practices. Citizens complained largely in part becausemoney was so scarce; local trading was almost limited to barter. Often,property was seized and resold, and citizens felt that their property wasbeing sold to a friend of an official for much less than its true value (1). People among the Granville District were anxious to revolt and needed only a leader to provide the spark that led to the fire of the War of Regulation. Aman named Hermon Husband became actively involved and was referr ed to as aleader several times, despite the fact that he was often nothing more than anagitator. Husband reprinted patriotic flyers with messages dealing withtaxation withour representation hoping that citizens would call for reform. However, at no time during the Regulation was there an actual leader (2). Orange County was an early center of Regulator activity. Colonel EdmundFanning, holder of numerous offices in the county including the prominent Clerkof the Recorders Court at Hillsborough, became a prime target along withRoyal Governor William Tryon, who took office in 1765. Tryon was hatedbecause he aimed to use taxes to build Tryon Palace in New Bern, a verycostly residence for himself, as well as the seat for the colonysgovernment. The Regulators, who named themselves after a group of countryreformists in South Carolina (3) shortly after Tryons announcement to buildthe palace, had no sympathy with the governors desire for a fancy residence. The War of Regulation was not limited to Orange County. Outbreaks ofviolence during the collection of taxes in Anson County and several riotsthroughout the Granville District were sure signs of what was to come. A group of men, apparently enthusiastic over the success of the Sons ofLiberty in resisting the Stamp Act, called citizens together to determinewhether they were being treated justly or not. Edmund Fanning denounced thismeeting. Little was accomplished at the meeting, but this is where theRegulators proclaimed themselves as a radical political group (4). Minor oppositions continued to occur until the spring of 1768 when the sheriff of Orange County announced he would be collecting taxes at certain areas of thecolony only, and if colonists did not pay at these particular locations acharge would be incurred. This occured at about the same time Tryon gaveword about the construction of Tryon Palace. This was very inconvenient forthe sttlers for two reasons. The widely scattered population made itdifficult to arrive at these tax stations. Lack of money was also a concern. Opposition to these moves influenced people to join the Regulatorassociation. The Regulators declared their purpose in a proclamation soonafter claiming they would: assemble ourselves for conference for regulatingpublic grievances and abuses of power, in the following particularsthatmay occur: (1) We will pay no more taxes until we are satisfied that they areagreeable to law, and applied to the purposes therein mentioned, unless wecannot help it, or are forced. (2) We will pay no officer any more fees thanthe law allows, unless we are obliged to do it, and then show our dislike andbear open testimony against it. (3) We will attend all of our meetings as often as we conveniently can (4) We will contribute to collections for defraying the necessaryexpenses attending the work, according to our abilities. (5) In case ofdifferences in judgement, we will submit to the judgement of the majority ofour body. (5) The Regulators also did not allow drinking of alcohol attheir meetings because th ey knew that different opinions could result in aninternal clash. At an unfortunate moment with feeling between the two opposing sides ata peak, officials in Hillsborough seized a Regulators horse, saddle, andbridle and sold them for taxes. Outraged, a band of Regulators rode intoHillsborough, rescued the horse, and before leaving town, fired several shotsinto Edmund Fannings house. Fanning, who was in court in Halifax,immediately ordered the arrest of three Regulators who played a big role inthe Hillsborough horse incident, William Butler, Peter Craven, and NinianBell Hamilton. Citizens of Orange County were very sympathetic with theRegulators. Hermon Husband was chosen as one of two delegates to meet withofficials to discuss the incident. Before the meeting could be held, Fanninggathered a handful of armed men and assisted the sheriff in arresting WilliamButler and Hermon Husband. The two men were charged with inciting the peopleto rebellion and were confined in the Hillsborough jail. Enraged by the officers, the following morning seven hundred m en, some ofwhom were not Regulators, went to Hillsborough to rescue the prisoners. .ue5462a3342de687d39d3a6aaa1e08201 , .ue5462a3342de687d39d3a6aaa1e08201 .postImageUrl , .ue5462a3342de687d39d3a6aaa1e08201 .centered-text-area { min-height: 80px; position: relative; } .ue5462a3342de687d39d3a6aaa1e08201 , .ue5462a3342de687d39d3a6aaa1e08201:hover , .ue5462a3342de687d39d3a6aaa1e08201:visited , .ue5462a3342de687d39d3a6aaa1e08201:active { border:0!important; } .ue5462a3342de687d39d3a6aaa1e08201 .clearfix:after { content: ""; display: table; clear: both; } .ue5462a3342de687d39d3a6aaa1e08201 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ue5462a3342de687d39d3a6aaa1e08201:active , .ue5462a3342de687d39d3a6aaa1e08201:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ue5462a3342de687d39d3a6aaa1e08201 .centered-text-area { width: 100%; position: relative ; } .ue5462a3342de687d39d3a6aaa1e08201 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ue5462a3342de687d39d3a6aaa1e08201 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ue5462a3342de687d39d3a6aaa1e08201 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ue5462a3342de687d39d3a6aaa1e08201:hover .ctaButton { background-color: #34495E!important; } .ue5462a3342de687d39d3a6aaa1e08201 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ue5462a3342de687d39d3a6aaa1e08201 .ue5462a3342de687d39d3a6aaa1e08201-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ue5462a3342de687d39d3a6aaa1e08201:after { content: ""; display: block; clear: both; } READ: Reservoir Dogs EssayCounty officials, becoming alarmed, released the prisoners in time to speedthem away to meet the approaching mob of men. The governors secretaryinformed the protestors that Governor Tryon would receive their petition toinvestigate conditions in Orange County and would see that they received fairtreatment at the hands of county officials. Due to this incident, support forthe Regulation movement spread (6). The Regulators pursued their purpose with tremendous force. They oftenbroke into courts of justice, drove judges from the bench and set up mock trials. They dragged unoffending attorneys through the streets almost until deathand publicly assaulted peaceful citizens who refused to express publicsympathy for the Regulation. In September, 1770, Judge Richard Henderson waspresiding over the superior court in Hillsborough when a mob of one hundredfifty Regulators, led by Husband, armed with sticks and switches, broke intothe courthouse, attempted to strike the judge, and forced him to leave thebench. They next attacked and severely whippped John Williams, a practicingattorney. William Hooper, who later would be a signer of the Declaration ofIndependence and an assistant attorney general was dragged through thestreets to be humiliated and violently abused. Edmund Fanning was pulledfrom the courthouse by his heels and dragged from the courthouse before beingbrutally whipped. The mob then broke into Fannings house, burned hispapers, destroyed his furniture, and demolished and burned the building. Many others were whipped as the Regulators rioted through the streets ofHillsborough. Windows of private homes were broken and the inhabitants of the town wereterrorized. Court was adjourned when Judge Henderson was unable to keep order(7). The assembly of Governor Tryon set about at once to draw up a series ofreform measures. Acts were passed dealing with the appointment of sheriffs andtheir duties, fixing attorneys fees, regulating officers fees, providingfor more speedy collection of small debts, and the creation of the countiesof Wake, Guilford, Chatham, and Surry in the areas of the region where theRegulators were the most numerous. These laws were designed to meet thedemands of the Regulators, but while the assembly was vigorously passingthese laws word arrived that the Regulators had assembled in CumberlandCounty and were preparing to march to New Bern, the current capital of NorthCarolina and residence of Royal Governor William Tryon. A complete changecame over the assembly and thoughts turned toward punishing measures (8). The assembly adopted the Johnston Act introduced by Samuel Johnston, who would later be a member of the Continental Congress and a senator from NorthCarolina in the First Congress of the Unit ed States. This act was to beenforced for one year only. It stated that the attorney general couldprosecute charges of riot in any superior court in the province. All whoavoided the summons for court for sixty days were declared and liable to bekilled for treason. In addition to these drastic steps, the governor wasallowed to call the militia out to enforce the law. The Regulators, asanticipated by the governingauthorities in North Carolina, reacted withdefiance. To promote and strengthen their organization they sent messengersto nearly every county to encourage supporters and organize those who wouldjoin them. The people of Rowan County were extremely cooperative due totheir hatred of the Johnston Act (9). Governor Tryon, in March 1771, ordered a term of superior court to be heldin Hillsborough, but judges filed a protest with the council. Under the riotousconditions existing in that part of the province, they felt that they couldnot hold court with any hope of prosecution. They also feared for theirpersonal safety because of what previously occurred in Hillsborough in thecase of Judge Richard Henderson. After this appeal had been made, thecouncil decided that it was time to take a stand against the lawlessness ofthe citizens (10). Protest from the Regulators came strongly, but Tryon paid no attention. On March 19, 1771 he called for volunteers for the militia and when enlistmentsbegan slowly he offered a payment of forty shillings. The offer helpedtremendously, and on April 23 the troops got under way. Guns, ammunition,and other equipment for these troops had been sent at Tryons request fromFort Johnston on the Cape Fear River. General Hugh Waddell had already beenordered to march to Salisbury to halt the advances of the Rowan Regulators,to retrieve the western militia, and march to Hillsborough from the west. At the Johnston County Courthouse troops from Craven, Cateret, Orange, Beau-fort, New Hanover, Onslow, Dobbs, and Johnston were joined by the Wakemilitia. They made their way to Smiths Ferry beside the Neuse River whereTryon reviewed the troops on May 3, 1771. There were 1,068 men; 151 wereofficers. Pleased with his recruitment, he broke camp and advanced towardHillsborough. General Waddell and his 284 officers and men were approachingSalisbury from the Cape Fear River. .uefd9678893686a7bef6fcd02f0df4915 , .uefd9678893686a7bef6fcd02f0df4915 .postImageUrl , .uefd9678893686a7bef6fcd02f0df4915 .centered-text-area { min-height: 80px; position: relative; } .uefd9678893686a7bef6fcd02f0df4915 , .uefd9678893686a7bef6fcd02f0df4915:hover , .uefd9678893686a7bef6fcd02f0df4915:visited , .uefd9678893686a7bef6fcd02f0df4915:active { border:0!important; } .uefd9678893686a7bef6fcd02f0df4915 .clearfix:after { content: ""; display: table; clear: both; } .uefd9678893686a7bef6fcd02f0df4915 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uefd9678893686a7bef6fcd02f0df4915:active , .uefd9678893686a7bef6fcd02f0df4915:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uefd9678893686a7bef6fcd02f0df4915 .centered-text-area { width: 100%; position: relative ; } .uefd9678893686a7bef6fcd02f0df4915 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uefd9678893686a7bef6fcd02f0df4915 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uefd9678893686a7bef6fcd02f0df4915 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uefd9678893686a7bef6fcd02f0df4915:hover .ctaButton { background-color: #34495E!important; } .uefd9678893686a7bef6fcd02f0df4915 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uefd9678893686a7bef6fcd02f0df4915 .uefd9678893686a7bef6fcd02f0df4915-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uefd9678893686a7bef6fcd02f0df4915:after { content: ""; display: block; clear: both; } READ: Jane Austen Quotes EssayGovernor Tryon and the militia reached Hillsborough on May 9. GeneralWaddell left Salisbury that same day, but while crossing the Yadkin River he was metand stopped by a large group of Regulators. Waddell retreated back toSalisbury. Intending to help General Waddell, Tryon left Hillsborough on May 11 leadingthe militia through the heart of Regulator country. On the fourteenth day theyreached the banks of Alamance Creek where they rested for a day. On May 16,1771, Tryon ordered his army into battle formation. The companies fromCateret, Orange, Beaufort, New Hanover, and Dobbs counties, plus theartillery, were in the lead, followed by companies from Onslow and Johnston. With these troops Tryon set out to destroy a large body of Regulatorsreported assembled five miles ahead. The Regulators, estimated at about 2,000, were waiting for Tryons confrontation. They lacked adequate leadership, a clear purpose, efficient organization, andeven sufficient arms and ammunition for battle. The Regulators must havefelt that simply by making a display of force they could frighten thegovernor into granting their demands. Among their number were many noisy andrestless individuals and many who seemed not to realize the seriousness ofthe situation lying ahead. Earlier that week, some of the Regulatorscaptured Colonel John Ashe and Captain John Walker of Tryons militia whilethey were scouting, severly beat them, and made them prisoners. So careless were the Regulators and so unaware of the situation most of themwere wrestling and playing around when an older soldier who happened to beamong them warned them to expect an attack at any minute. Shortly after, thefiring began. Before the shooting began, the Regulators were given a choiceto retreat and dissolve their group or be fired upon. In the one hour theyhad to decide few were considering their lives. The Regulators gave noresponse and thus the Battle of Alamance began. Tryons well-equipped troops soon put the Regulators to flight. The Regulators had no officer higher than captain and each individual company foughtindependently. Tryons artillery fire was very effective in the beginning, but manyRegulators later found refuge behind trees and rocks. The Regulators weredeserted by many of their own comrades and took early leave of thebattlefield. The Battle of Alamance lasted two hours. Tryons forces lost nine to deathand sixty-one wounded, while the Regulators lost the same number killed and had alarge, but undetermined number of people wounded. Tryon took about fifteenprisoners and executed one on the spot with the idea of striking terror intothe hearts of the Regulators. This action, I believe, was uncalled forbecause of the decisive military defeat. Despite his evil display ofcharacter during the battle, Tryon had his own surgeons treat the woundedRegulators (the entire battle has been summarized from source #11). The Regulators attempt to secure reform in local government by forceapparently failed completely. The Regulators were compelled to retreat from society andlive life in the wilderness. Many migrated, some going to Tennessee and downinto the Mississippi River Valley. Others followed Daniel Boones trail intoKentucky. In fact, by 1772, just one year later, about 1,500 of the formerRegulators left North Carolina (12). The importance of the Battle of Alamance and its proper place in Americanhistory have been topics of discussion not only in North Carolina, but acrossthe country.I gathered this fact from the area from which my sources came. I noticed that the efforts of the Regulators is very similar to that of thecolonists efforts to gain independence, only on a much smaller scale.TheWar of Regulation should be regarded as one of the primary thrusts of NorthCarolinas role in the Revolutionary War. Because of the research I havedone I am encouraged to find out more about the history of North Carolina. The Battle of Alamance should be covered in every American history course simply because it illustrates the desire for independence many colonists had during this time period. Endnotes1. Nelson, Paul David. William Tryon and the Course of an Empire: A Life inBritish Imperial Service. The University of North Carolina Press,Chapel Hill.1990. 2. Dill, Alonzo Thomas. Governor Tryon and His Palace. University of NorthCarolina Press, Chapel Hill. 1955. 3. Dill, Alonzo Thomas. Governor Tryon and His Palace. University of NorthCarolina Press, Chapel Hill. 1955. 4. Spindel, Donna J. Law and Disorder: The North Carolina Stamp ActCrisis. North Carolina Historical Review. vol 57: 1980. pp. 1-16. 5. Henderson, Archibald. Origin of the Regulation in North Carolina.American Historical Review. 21: 1916. pp.320-32. 6. Lefler, Hugh T. Orange County and the War of Regulation. in OrangeCounty, 1752-1952. ed. Hugh T. Lefler and Paul Wager. Chapel Hill: 1953. pp. 22-40. 7. Fitch, William Edwards. Some Neglected History of North Carolina. Neale Publishing Company: New York, New York, 1905. 8. London, L.F. The Representation Controversy in Colonial North Carolina.NorthCarolina Historical Review. vol 11: 1934. pp. 255-76. 9. Newsome, Alber Ray and Hugh T. Lefler. The History of a Southern State. The University of North Carolina Press: Chapel Hill, 1973. 10. Bridenbaugh, Carl. Cities in Revolt: Urban Life in America, 1734-1776. Knopf Publishing, New York NY, 1968. 11. Edward, Brother C. The Regulators: North Carolina Taxpayers Take Arms Against the Governing Elite. American HistoryIllustrated. April 1983: pp. 42-48. 12. Stumpf, Vernon O. Josiah Martin: The Last Royal Governor of NorthCarolina. Carolina Academic Press for the Kellenberger Foundation:Durham, NC, 1986.

Mythologizing Place and Self in Poetry by Robert Kroetsch and Birk Sproxton

Mythologizing Place and Self in Poetry by Robert Kroetsch and Birk Sproxton Introduction Robert Kroetsch and Birk Sproxton are famous Canadian writers. Kroetsch was born in 1927 and died in 2011. He was one of the Canadian postmodernism novelists, poets, and non-fiction writers. Having been born in Alberta, he began his academic writing at Binghamton University. On the other hand, Sproxton was also a Canadian novelist and poet who lived in Red Deer, Alberta (Kroeller 71).Advertising We will write a custom critical writing sample on Mythologizing Place and Self in Poetry by Robert Kroetsch and Birk Sproxton specifically for you for only $16.05 $11/page Learn More He was born in 1943 in Flin Flon, Manitoba where he died in 2007. He went to study at Winnipeg before heading to Alberta. He also lectured creative writing at the Red Deer College. The two writers have some similarities in their style of writing and the context of their contents. Genealogy of place and self underpins the works of the two writers. Robert Kroetsch: Seed Catalo gue Kroetsch poetry uses complex or jargon (Davey 3). His language is mythology of the ancient writers and poets. It can be argued that the reason why the poems of Kroetsch are mythical is his style in naming. Naming is thought to be a process that is believed to be a mythical process. Robert Kroetsch authored ‘The stone Hammer’ poems and the ‘Seed Catalogue’. He begins the stone hammer poems by presenting twelve sections of the poems in sequence namely the â€Å"Old man stories†. In the footnote, he informs his readers that the main figure in the poem is a trickster and a teacher who lived in the legends of the Blackfoot Indians of southern Alberta. The trickster is presented as a comic sexual ancestor and a hero. The young man plays various tricks to woo the woman. He manages to successfully woo the woman to receive sexual acts and fellatio by disguising his pennies as a berry. In fact, â€Å"He rushed his prick, like rawhide lariat† (Kroets ch 29). Therefore, he mythologizes sexual antics of the man in the story. The society goes through this behavior. It is natural, indigenous, and inevitable. The trickster is used ironically to depict the characters of the people. On the other hand, Sproxton’s work constructs and conveys his message using simple language that helps to enhance the meaning of a message (Hill 99). Sproxton further uses various writing styles including metaphors and form that fits the time and space. On the other hand, Kroetsch is wordy. His writings lack metaphors thus making his work plain. He is motivated and interested in writing more information that did not make sense (Calder and Wardhaugh 5). Kroetsch has done many works in poetry. Most of them revolve around his lives, as well as his hometown Hearse. Many of his poems in â€Å"The Completed Field Notes† recount how his hometown came into being in the seed catalogue. He described his town Heisler the way it grew up.Advertising Looking for critical writing on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The town was in the middle of parkland and the battle river country. The prelude in the poem indicates that he is referring to this town. He says, â€Å"Once upon a time in the village of Heisler† (Kroetsch ‘Seed catalogue’ 29). He narrates the story of growing up and coming into existence of Prairie. He says, â€Å"No trees around the house†¦only the wind† (Kroetsch 29). Furthermore, Kroetsch narrates how his mother died. This loss made him disillusioned. He was only thirteen years. This deprivation was a fundamental situation that symbolizes death of verbal communication. The crowd who came to give her farewell even hurt him further the way they used language in expressing the loss. They did not care about the feelings the family was going through. He quotes,† I remember the death of my mother. I remember the wake, the crowds of people† (Kroetsch 29). â€Å"I saw the failure of language, the faltering connection between those spoken words and what it was I knew my father felt† (Kroetsch 29). Kroetsch acknowledges through the poem that the death of his mother made him doubt the reality of life (Calder and Wardhaugh 3). He lost the feminine assurance. The relationship between him and his mother was very close. Therefore, he could not believe that actually that could have happened. Kroetsch further uses language to demonstrate the notion of self. In his poem ‘The Ledger’ and ‘Seed Catalogue†, he uses ‘I’ more often to demonstrate the notion of Self, which is an indication of how he centers on individualism (Neuman 176). He is therefore concerned about self-following the way he refers to an individual as well as the place from where he comes. The poem mythologizes the poet’s individual life as he digs deeper into his fami ly history and relationships to establish the roots and the self (McKay 146). Kroetsch is concerned about himself as depicted further from his â€Å"Completed Field Notes† in the poem â€Å"How I Joined the Seal Herd† (Kroetsch 47). In fact, he says, â€Å"I am writing this poem with my life† (Kroetsch 47). He wants the readers to understand the challenges and the absurdity in the life he went through.Advertising We will write a custom critical writing sample on Mythologizing Place and Self in Poetry by Robert Kroetsch and Birk Sproxton specifically for you for only $16.05 $11/page Learn More Robert Kroetsch: The Ledger The ledger is a paradox of life in which Kroetsch depicts his life. He employs the concept of double entry and the double column printing in the poem to construct and deconstruct his life. In the poem, he gives a recount of how these entries seldom balance. There are many holes as some pages are torn out either by intent ion or by accident. Therefore, he attempts to cover the spaces by supposing the absence of the torn parts. For instance, he says that everything that he writes is a search â€Å"for the dead†¦for some pages remaining† (Kroetsch 11). Therefore, the poem is the inward journey for his past (Calder 91). Kroetsch retraces his roots by trying to put together piecemeal information from the experiences to have a complete picture of the reality. This search however does not make him find his past. He rather finds the act of finding. Therefore, there seems to be a no answer in his quest of finding his identity. The Ledger poem triggers mixed reactions besides causing confusion in the mind of the readers. Therefore, it requires them to fill the gaps in the text intelligently to find their meaning and reality. It evokes the voices of the ancestor. This is what Kroetsch tries to record to allow him relate the past to the present. Therefore, in this poem, the author’s memory en gages itself in the quest to seek the source or the past, which he calls, â€Å"dreams of origins† (Kroetsch 11). The past is full of unambiguities that are elusive and unresolved but which the memory keeps on pondering. Robert Kroetsch: Stone Hammer In the poem ‘Stone Hammer’, Kroetsch seeks to forge a Canadian identity amidst regional diversity and hostile forces (Kroetsch 3). He delights himself about the prairies with passion. Kroetsch searches his roots and identity. In this poem, Kroetsch is concerned about his family. Therefore, he searches his family’s origin, the national history, and genealogical time. The poem extends to the past generations where a hammer was found. The hammer was very important to the native people who used it to prepare pemmican in the ancient times. Kroetsch writes, â€Å"This stone becomes a hammer of stones, this maul is the color of bone†¦Ã¢â‚¬  (Kroetsch 3). The author frequently refers to his family and the past to illustrate his higher affinity and interests about the past as well as his present. Therefore, the poem is centered on the mythology of his place of origin- Canada. He is more concerned about his place. Therefore, this captured in the poem. Prairies are depicted as the regions where cultural growth is linked to the fertility of the myth of fruition, seeding decay, and renewal. In his collection ‘Completed Field Notes’, Kroetsch presents long poems that juxtapose parts of anecdotes, memory meditations, and documents.Advertising Looking for critical writing on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More The vast landscape of Canada is discussed in this postmodernism expression in the poems. There are different kinds of poems such as personal poems like ‘Birthday June 23, 1983’ and ‘I Getting Old Now’ among many others. They deal with a personal history. They are linked with holistic depiction of reality. Other contrasts that existed between the poems of Kroetsch and those of Sproxton are in the construction of sentences. Kroetsch uses jargon and a lot of repetition in his writing. Sometimes, these words and phrases do not have a concise meaning but mere empty words. On the other hand, Sproxton uses words sparingly and with a lot of selectivity to convey a message. In his poems- ‘The Ledger’ and ‘The Seed Catalogue’, Kroetsch shows an â€Å"epiphany of the problematic relationships that exist between selfhood and language† (Kroetsch 29). This poem portrays individual self of the people. Most of his works are a reflection of personal life. For instance, in the ‘Seed Catalogue’, the author says, â€Å"ongoing poem† (Kroetsch 29) as a symbol to illustrate that life is an ongoing phenomenon. Kroetsch tries to find out the reality of life and self-using language. In his poem ‘The Ledger’ and ‘Seed Catalogue†, he employs ‘I’ often to reveal the notion of self, which is an indication of how he centers on individualism. He is therefore concerned about self following the way he refers to an individual as well as the place from where he comes. The poem is about the poet’s individual life as he digs deeper into his family history and relationships to establish the roots and the self (McKay 146). The author is concerned about himself as further depicted from his completed field notes in the poem â€Å"How I Joined the Seal Herd† (Kroetsch 1). In fact, he says, â€Å"I am writing this poem with my life† (Kroetsch 32). He wants the reader s to understand the challenges and the absurdity in life he went through. Sproxton: Headframe 2 The two novelists and poets writing style is shaped from the former novelists. Sproxton’s poems in the â€Å"Headframe 2† in his last sections of â€Å"The Screen Door Revisions† provide readers with an insight why he is doing what he is doing (Sproxton 125). The poet for the ‘Screen Door Revisions’ says that he found â€Å"an old photograph, pieces of story, little fragments of things, so he started digging deeper and deeper† (Sproxton 125). In his first poem â€Å"chronicle 1†, it is clearly indicated that that the Gunslinger is a poet figure who is trying to mythologize prairie places and the self. He says, â€Å"Gunslinger on the nether cheek† (Sproxton 5). The idea that grand narrative of historical Gunslinger is â€Å"subverted, that brave, macho, sometimes dangerous, fighter (historically) is disturbed by Prairie mosquitoes (t hat little fragmentary things he found), he is scratching, and starts searching, digging deeper† (Sproxton 125). Writing about them is an ultimate attempt to mythologize place and self-identity. Sproxton tries to mythologize by supplementing history into genealogy. Autobiographical elements that Sproxton uses also show self-mythologizing. The two poets inquire more on their roots in Canada. Their writing is about genealogy of place and self. In their poems, novels, and books, they seek to know their identities better besides revealing their backgrounds to the readers. This approach characterized a large chunk of their poems, which revealed how both did not believe in the grand narrative of history. Rather, they sort to pursue by themselves the truth about their ancestors and background. Another similarity between the authors lies in their writing styles. In most of their writings or poems, various lines are broken with others being open-ended. They also used vernacular as a ke y component in their writing. For instance, in his book, ‘Collection of Headframe’, Sproxton writes the history and tales about his hometown. He writes in Heisler the hotel, â€Å"Cooley and I rode into the Battle River Valley† (Sproxton 32). His being engraved about his home pushes him to seek more insights on where he came from. For instance, he explores the originality of the Word Flin Flon, which was the town where he was born. He says, â€Å"A skate in the corner in the main Arena Flin Flon† (Sproxton 20). The name originated from a story of a prospector who carried a book called ‘the sunless city† written by Muddock. In the book, an adventurer by the name Josiah Flintabbatey Flotin boarded a submarine that was on its way to Lake Avernus, a bottomless sea whose depth went beyond the center of the earth. He was searching for the unknown, as symbolized by his effort of the discovery of the lake that with an unknown bottom. Therefore, the min eworkers believed that the lake was Avernus. The author of the book seeks to unravel the hidden truths that the people did not know. Sproxton believed in towns that existed through imaginations, He says, â€Å"Towns must be imagined into existence† (Sproxton 23). The author told stories that covered Manitoba to Alberta. Sproxton sums the history, his own life, geography, and the information handed to him through various sources through the poem in the book called Frank slide. The poem depicts the worst natural disaster that hit the Canadian history. A mountain fell down in the town of frank Alberta in the year 1903 claiming the lives of all inhabitants, as quoted in words, â€Å"The face of the mountain falls†¦tumbling still across the valley over the buried village† (Sproxton 27). Moreover, the writers write about the accounts of their fore parents where they address the issue of â€Å"family reunions and what happened over the years as well as other stories tha t range between facts, tall tales, and similar stories of the past† (Sproxton 25). Furthermore, the authors used similar anatomy in their writings. They sometimes exaggerated especially when writing about philosophical issues, as evident in an interview between Christian Riegel and Sproxton in the antigonish review number 132. He contended, â€Å"Headframe is a good example of the anatomy in textual terms† (Rob 3). In the book ‘Headframe’, the author Sproxton disputes over reliance or putting of more weight on vernacular instead of language (Sproxton 7). Addressing the issue of language therefore connects the two authors. In fact, Sproxton argues that the evident misunderstanding between him and other people is brought by the fact that they grew up with people speaking different languages and hence the confusion. His parents were from Saskatchewan farming backgrounds who spoke different languages. Saskatchewan River and lakes are mythologized like that of M ississippi River, â€Å"river runs through Hudson bay and Rupert Land† (Sproxton 74). This is an idea of Canadian shield in a way aimed at writing an epic of a place. For instance, the book starts with a storyteller enquiring to know whether the father was settling in the lavatory. The use of homesteading was taken to imply the application of vernacular though primarily aiming at depicting that the father had stayed there for a long period. This technique in language contextualizes the message to have the touch of lives of the ancient people or rather their originality. Furthermore, another similarity between these two authors is the usage of space in their poetry. The two authors are considered as some of â€Å"the most important imaginative writers of the postmodern movement† (Rob 3). They transformed the way of writing. Theorists such as Jacques Derrida and Ferdinand de Saussure influenced the two poets. The former poets played a crucial role in mentoring and motiva ting the two writers to like and have a passion in writing. The other similarity between these two poets is that they have contributed to the shift of writing styles among the people of Canada. New literary styles that the two writers initiated in Canadian have helped and motivated many Canadians since they revolutionized the styles of poetry to which people adhered. Another similarity between these two authors is the way they wrote their poems. They resorted to writing long poems. These poems were open-ended implying that, they did not provide the reader with specific themes or directions to base the facts (Beran 2). Conclusion In conclusion, the two poets Kroetsch and Sproxton are some of the most known poets who influenced Canadian poets into their writing styles. They are acknowledged as post modernism poets who revolutionized writing styles of poems in Canada. They sort to delve their poems on their place of origin besides exploring their past to find out the truth. They theref ore mythologized space and self in most of their poems. The genealogy of prairies Canada is evident in the way they write their ideas. They have many similarities as they both based their writing on Alberta in Canada. They used vernacular languages, long poems, and wrote about their histories. On the other hand, they also had some differences especially in the away they constructed their poems and the way they used words to communicate their ideas. However, the two poets have played a fundamental role in the poetry industry in Canada and beyond its boarders. Therefore, though the two are dead, the much they have written is enough to speak volumes to the contemporary poets. The two poets have set a good foundation that is worth emulating by any other poet whose sole agenda is to heighten his/her poetic skills. Beran, Carol. â€Å"Review of out of place: The writings for Robert Kroetsch by Simona Bertacco.† Great Plains Quarterly 1.1(2004): 2-5. Print. Calder, Alison. Who†™s from the Prairie?: Some Prairie Self-representations in Popular  Culture. Toward Defining the Prairies: Region, Culture, and History. Winnipeg: U. of Manitoba, 2001. Print. Calder, Alison, and Robert Wardhaugh. When is the Prairie? introduction. History,  Literature, and the Writing of the Canadian Prairies. Winnipeg: U. of Manitoba, 2001. Print. Davey, Frank. Toward the Ends of regionalism. A Sense of Place: Re-evaluating Regionalism  in Canadian and American Writing. Edmonton: U of Alberta, 1998. Print. Hill, Gerald. â€Å"Reading in Completed Field Notes.† Textual Studies in Canada 3.1(2006): 99-110. Print. Kroetsch, Robert. Seed Catalogue. Completed Field Notes. Edmonton: U of Alberta, 2000. Print. Kroetsch, Robert. The Ledger. Completed Field Notes. U of Alberta, 2000. Print. Kroeller, Eva-Marie. History and Photography in Robert Kroetsch’s Alibi. Open Letter. London: Summer/Fall, 1998. Print. McKay, Don. At Work and Play in The Ledger. Open Letter. Lon don: Summer/Fall, 1998. Print. Neuman, Shirley. â€Å"Figuring the Reader, Figuring the Self in Field Notes: Double or noting.† Open Letter 8/9(1989):176-194. Print. Rob, Mclennan. Headframe:2 by Birk Sproxton, 2006. Web. http://poetryreviews.ca/reviews/headframe-2-by-birk-sproxton/ Sproxton, Birk. Headframe 2. Canada: Turnstone Press.

Brandstorm L oreal Essay Example

Brandstorm L oreal Essay Example Brandstorm L oreal Paper Brandstorm L oreal Paper 7%) and fragrances (33,2%) (LOreal resource pack). Now the brand has been developed itself in more than 130 countries. During its 80 years of existence, Lana ¶me has established a brand identity containing some key associations: Expensive, luxury, women, mascara, quality, beauty and trustworthy (Labile, 201 5; own survey, 201 5) appendix rod cloud. 2. 1 Lana ¶mes target group: The typical Lana ¶me customer is an elegant and sophisticated woman around the forty years old (Paupers Labile, 2015). Lana ¶me users view Lana ¶me as elegant, luxurious, and high in quality. Furthermore, they do consider Lana ¶me to be expensive however, compared to for example Channel they do not consider Lana ¶me to be overpriced (Paupers Labile, 2015). 2. 2 Lana ¶me performance: In the travel retail industry is LOreal the market leader. Lana ¶me has the largest market share in the Duty Free beauty products category with over 20% (source: generation). Lana ¶mes total brand value is ranked at the 90th place and valued at 6,3 billion USED (Source: Forbes) thanks to successful products such as their best-selling fragrance (ranked as 4th in the world) La vie est. belle, known for its iconic smiling bottle. . Define the travel retail market The Travel Retail market is an upcoming and increasingly growing market. The travel retail distribution channels consist Of; cruises (4%), airports (57%), downtown duty free shops (33%) and airlines (6%) (LOreal resource pack). Hence, the air traffic is the main driver for the travel retail industry and the focus in this paper . Air traffic is continuously growing by 5% on average per year, and represents over 6 billion international flights in 2013. In 201 3, 1. 87 billion people traveled by plane and spend 1 159 billion USED on various top product categories such as tobacco (7%), Wine and spirits (1 7%), Jewelry and Apparel (12%), Fine foods (12%) and Fragrance and cosmetics (30%) (source: illustriously. Com; LOreal resource pack). Asia-Pacific is the most vibrant region for travel Retail, accounting for 37% of all sales (TEA). The most visited airport in 2013 was London Heathers, with 67 Million passengers (Source: IAC). 3. Airport trends and developments In todays speed-driven, globally networked economy, airports are developing into hubs for commerce. Similar to a traditional metropolis of a central city and its outlying suburbs, the airport is becoming the focus of a sprawl of businesses in what has been dubbed the reiterations. What this means for cosmetics and perfumes is that airport shops will no longer be solely for duty- free gifts and indulgences. In the future airports will look like sophisticated shopping malls with not only shops but also a variety of entertainment opportunities such as golf clubs, cinemas and spa centers. Many airports are growing into bigger places focusing on an integrated and personalized experience for travelers while also considering sustainability. The focus areas for airports are (technological) developments such as: atomization and self-service, personalization and nature spaces where people don not have the feeling they are locked up. Retailers can effectively integrate those trends into their services. Several examples are; nature parks, a beauty spa, museum or for instance; loyalty programs, mobile advertising and higher level of in-store services by touch-screen technology which revive an on-the spot- personalized experience. In addition, some concept stores add digital imagery on a shop wall. Some representative modern top airports with top figures in terms of passenger traffic and providing the above mentioned examples are: Istanbul, Doth, Koala Lump, Taipei and Dublin international airport (traffic evolution; LOreal resource pack). 3. 2 What makes the travel retail market unique? There are several factors playing a role, which makes the Duty free travel retail market unique and distinct from the domestic market. Access to the shops is restricted to people who are traveling and in possession of a raiding pass. Travelers passing through airports are from across the globe, international multi-lingual context In travel retail, brands only have a small window of opportunity to attract and engage customers and convert sales Duty-free and travel retail stores are Often open 24/7 Food, drink and duty free tobacco products are normally intended for consumption outside of the country in which they are purchased, the final destination of the products could be anywhere in the world. Only a limited range of products (often luxury brands) are sold in duty free and travel retail shops and cannot be found on the High Street. In addition many products purchased at duty free and travel retail shops are intended for gift giving, with special editions of products and promotions being supplied only to the travel retail sector. Airport duty free and travel retail shops do not compete with the domestic market; rather they compete with each other as passengers have the option of shopping at different airports departure, arrival or transit airport. The European Commission most recently confirmed this position during their investigation into the acquisition of World Duty Free by Autograph, published in May 2008. . Consumer analysis of travel retail consumers The consumer in the travel retail market is the international shopper; they are not only shopping where they live but also wherever they are. Some important general demands of the International shopper are: high interest in good quality/ high end products, convenience and fast/quick service. The international shopper consists of both families and business peo ple who have different, purposes and needs while traveling. This means that retailers have a difficult mission: tailor their offerings to the different needs and purposes (private or business) of the global shopper, whether they are Brazilian, Chinese, Russians or middle Eastern. The upcoming paragraphs will provide an overview and a clear description about the potential global shopper, there needs, motivations and consumer expectations. 4. 1 Characteristics of the global shopper As the travel retail market has grown, the demographics of travel retail have changed dramatically. Indeed, the significance of Chinese and Russian travelers dwarfs other groups. China accounts for 27% of the total market and Russia for 15%. Number three is Indonesia with Its really linked to GAP per capita. As soon as GAP per capita starts to rise and people have ore disposable income, they want to travel, and when they travel, they want to shop. For 82 %of Chinese travelers, shopping is their number one priority, dropping to 56% and 48% respectively for Middle East ern and Russian consumers. The Chinese consider shopping a fundamental part of their travel experience (source: illustriously. Com). It is thus Important to notice that absolutely not solely European or the American travelers are of interest for Lana ¶me, but especially the new emerging nationalities such as the Chinese and Russian shoppers are the biggest spenders (LOreal case study). Another ewe phenomenon is called: the demagnification of traveling. Demagnification means an increase Of the middle class in traveling. This new influx of travelers transforms the travel retail market, which is evolving from a business model focused exclusively on luxury towards a more diversified offer. 4. The needs of the global shopper The global shopper can travel for two purposes; private or business. These two purposes determine the needs of the global shopper. Generally, business travelers demand efficiency and convenience, whereas tourists are generally seeking for entertainment, and browse stores in order to reduce waiting time. Besides these two different purposes, retailers have to deal with the different nationalities of global shoppers. For instance Japanese women want translucent skin products, whereas European woman or North American woman demand bronzing powders. Lana ¶me has to respond to these different needs by, comprising more various products sets, tailor personal service (a beauty consultant who speaks every language) organize different festival or event by nationality (Ramadan, Chinese new year) and offer membership or free gifts after an expenditure of a certain amount and use in- depth data analysis to capture the needs of the potential customers. 4. The motivation to purchase at the airport The main purpose of visiting a duty free store is to purchase a gift, secondly to browse the store and thirdly to take advantage of airport prices (LOreal resource pack). However, we also asked in our self-conducted survey: what the motivation is Of people to buy cosmetic related products. Results show, that consumers purchase cosmetics in duty free stores mainly for personal use (63%) and secondly as a gift (20%) (Survey Lana ¶me, 2015). However, these results are not fully in alignment with Lana;mes resource pack (201 5), where buying a gift is the number one reason to purchase cosmetics. Several other factors affecting consumer behavior in buying beauty products are: store design, price, brand image, availability and good service, good design/ packaging, innovative features and excellent quality. An advantage for travel retail could be that airport travelers are known to be more receptive to marketing communication messages than the average consumer, as they are effectively stuck in airports in search for entertainment. 5. Competitor analysis of Lana ¶me The Travel Retail operating in the six continent results in a new level of competitors for Lana ¶me. On one hand is the national competition expunged. Nevertheless, the main competitors of Lana ¶me are campaigning all around the world on the same tax-free airport boutiques to attract the same global shoppers. In the upcoming paragraphs we will first discuss the main competitors Lana ¶erne is facing in the travel retail as suggested by Yodels (1999). This is theory is based on original ops marketing of McCarthy. Since we are solely focusing on Travel Retail, the Place will be left out. These are namely the airports worldwide and that was already a selection, for showing competitors. Instead of the place, we will show any special offers/campaigns done in the travel industry. According to our survey we detected the following main competitors for Lana ¶me when focusing on the travel retail business: nearly half of our respondents stated Clique as the main competitor in the market with 46%, followed by Channel (37%) Lana ¶me (31%) and Esteem Lauder (29%) (Lana ¶me survey, 2015). The other competitors mentioned in the survey were Clarions, Shied and Christian Dior. However, in the following researches we discovered that Christian Dior also takes a dominant position in the luxury beauty travel market. Therefore, we decided to focus on four main competitors and also included Christian Dior. We will introduce these competitors, their product, price, promotion and target group in table 1 . Additionally to the competitor analysis, we performed a Porter five forces analysis to identify the main threats in the travel retail industry (Porter, 2008). Looking at Porters five forces for the travel retail industry (figure 1), the travel retail industry looks competitive for Lana ¶me. The main threats are the high existing rivalry (the four dominant competitors mentioned in table 1), high buyer power and a high threat for substitutes. In the travel retail industry, there are many luxury brands offering similar products and services. This makes it hard to differentiate. In addition do the buyers in this industry have the power to easily switch to the competitor. However, incumbents such as NC ¶me and Channel have a competitive advantage compared to new entrants. The level of RD, technology, brand portfolio and distribution/ infrastructure are highly developed for incumbents and therefore hard to compete on for new entrance. Figure 1: Porters five forces (Porter, 2008). 6. SOOT Travel Retail for Lana ¶me Based on the results of our self-conducted survey, our competitor analysis and customer analysis, we made a SOOT-analysis (figure 2). We identified our main strengths pertain to Lana ¶me, namely: (1 ) An innovative product line and (2) high quality, (3) Lana ¶mes trustworthiness and lastly (4) Lana ¶mes cohesive brand image. Firstly, Lana ¶me seems to take advantage of LOreal distribution channels and RD investments, which makes the innovativeness and introduction of new products for the Lana ¶me possible. Secondly, based on our survey results and the results of Lullabies survey (2015), do people have high quality perceptions of the brand Lana ¶me. Additionally, is the brand well established and does it have a strong heritage because Of its 80 years Of existence. This Strong heritage has gained the brand trustworthiness and credibility. Lastly, the associative networks of our self conducted survey and Lullabies survey (2015) look very similar. It seems that people come up with the same associations, when they think of the brand Lana ¶me. Even between men and women there are not many differences in the associative network of Lana ¶me (Appendix. However, this cohesive brand image could also be seen as a weakness for the brand. As the brand primary targets women it is weird that men come up with the same associations and women do not have more unique associations with the rand. One of the major problems could be this last point. The brand Lana ¶me does not evoke many unique associations, which could function as a point of difference in their product category. In addition, does a cohesive brand images makes the brand inflexible (difficult to introduce a product line for men). A general threat in the travel retail industry is terrorism. The 9/11 terrorism attacks caused the travel industry a major drop in passengers. These external factors are beyond the control of any retailer but can have immense influences on sales. In addition can security restrictions cause imitations for beauty travel related products, such as liquid volume or package size. This is also beyond the control of retailers. Another threat could be the rise in demand of organic natural products. However, this could also be an opportunity for Lana ¶me. Another big opportunity for Lana ¶me is the growing luxury goods market in BRICK economies (Chinese, Russian travelers having the highest shopping budget). Lastly, we consider personalization and atomization; such as self-service an opportunity for Lana ¶me to differentiate on. Figure 2: SOOT analysis Of Lana ¶me in the Travel Retail industry Case study 2 7. Brand development plan Lana ¶me I Travel 7. 1 Introduction of Lana ¶me I Travel Fasten your stables and discover Lana ¶me I Travel. The objectives of Lana ¶me I travel are twofold: (1) creating brand awareness by development and visibility of Lana ¶me in the travel retail industry, (2) enhance customer loyalty and recruit new customers by responding to current trends at airports: efficiency, self-service and personalization. 7. 2 Introducing the Lana ¶me Travel experience Taking all the above into consideration, we came up with the following innovative experience: a high end Lana ¶me Travel beauty wall, wrapping all rodents in high quality leather tests with a personal message (see appendix 2 3). The wall will have a very exclusive appearance and has to stand for luxury and high quality, as this is found to be expected of Lana ¶me (Paupers Labile, 2015). This unique wall will entail five different rows of content. The rows within the wall can be divided into: skin care, make-up, fragrances, travel kits and a gift packages. Research by paupers and Labile (2015) pointed out that people strongly associate Lana ¶me with Perfume, make-up and cream/care, for that reason they most definitely had to be incorporated onto the wall. Regarding the skin care, make-up and fragrances the most iconic products will be used; advance genuine (skin care), absolute rouge lipstick and hype ¶SE mascara (regarding make-up) and the La vie est. belle fragrance (see picture below). These products are chosen due to the fact that they are world wide most known and used. In 2009 for example, Genuine won 130 international awards and sold more than 9 million bottles (LOreal online article). For this reason they Will be most likely to satisfy the desires of the global traveler, which Lana ¶me is trying to target. The travel kit of Lana ¶me I Travel will consist of a miniature version of the above-mentioned iconic products, except for the lipstick. In addition there will be several customized Lana ¶me I Travel products: a miniature sewing kit, a nail file, ear plugs, a toothbrush and a sleeping mask and a nail polish, which changes with the seasons (see picture below). The mask will be in black silk with the Lana ¶me travel logo on the front in pearliest white. Furthermore, the Lana ¶me I Travel gift package will consist of a La vie est. belle fragrance, a body lotion and a small passport telling the history of Lana ¶me. The most unique attribute is the personalized leather etude. Every product or package extracted from the wall will be placed into a high quality leather etude (appendix 2). This etude can be personalized by choosing a desired color (four options) and by writing a message in gold on the leather etude through a screen on the machine. After completing the desired color and message, the leather etude will be created and issued within only 5 minutes. Below you can find a suggestion how the machine will look like. The focus will be on the high- end appearance and it would be possible to larger the machine to create the o-called wall.

Acquisition of Northrop Grumman Term Paper Example | Topics and Well Written Essays - 2000 words

Acquisition of Northrop Grumman - Term Paper Example The primary objective of this paper is to recognize the overall structure of the company and whether acquiring it in order to obtain the company’s technological patent rights is a profitable venture or not. This paper has been formed by also considering the long-term future perspectives of the firm. Northrop Grumman was formed in the year 1994, by way of the purchase by Northrop. It is headquartered in Virginia, United States (Northrop Grumman, 2014). Northrop Grumman is one of the largest companies dealing in defense and aerospace technology. The main business sectors of the company are Aerospace systems, Electronic systems, Information systems and Technical services. The core values on which the firm is based on are quality, customer satisfaction, leadership as a company and as individuals, integrity in all actions as well as valuing employees and suppliers as effective members of the firm. Excellence, speed, collaboration and open communication are some of the key elements of behavior observed in this company. The firm gives adequate importance to its corporate responsibilities, ethics and business conduct. It uses advanced technology to deliver the best performance and to provide high-quality service for clients located across the globe. The security solutions provided by Northrop Grumman are highly innovative and is developed keeping in mind the importance of security and freedom for nations worldwide. Delivering such service is considered by them as not only a part of business goals but also a moral responsibility. Such values and philosophies make this company stand tall. Northrop Grumman aims at delivering technology solutions at maximized cost efficiency. They also pay attention towards developing innovative technical solutions for which they have formed an effective team of researchers and scientists who work towards discovering new and effective ways of dealing with aerospace and defense.

Reading and Comprehension of Scientific Writing Coursework

Reading and Comprehension of Scientific Writing - Coursework Example The module â€Å"Evaluating Student’s Understanding of Chemical Bonding† by Tan and Teagrust (1999) is a study that evaluates the understanding of students about the topic Chemical Bonding. The results of the study became a tool for better approach that can be used in the academe to help students understand the topic easily. The main purpose of the context is already given on the title. There are subtitles that reveal the various topics that provide better analysis of the context. Based on the subtitles, it can be seen that the paper is all about the understanding of the topic Chemical Bonding for students learning such as the definition of the problem of the students, the diagnosing treatment and instrument, results of their diagnosis, and lastly the conclusion. The paper â€Å"Evaluating Student’s Understanding of Chemical Bonding† is a paper that evaluates student’s learning capacity through the use of a â€Å"two-tier multiple choice diagnostic instrument†. Accordingly, students encounter problems in understanding the concept. The diagnostic assessment provides an alternative way of teaching student 14-16 years about the topic. As a result, the assessment instrument proves to be an easy to administer tool where students can learn the topic better and easier. The tool uses alternative conception that is summarized in the given Figure (figure 1: The Concept of Chemical Bonding). The Figure serves as a concept map showing the concepts included and their interconnections with each other. It provides better understanding of the topic through the given diagram. Every topic included in the Chemical Bonding context is interconnected with other topic where their relationship was shown through the lines. The second article â€Å"Chemical Bonding† by Thompson and Staley (nd) is a comprehensive paper about the topic chemical bonding. The paper is filled with diagrams for the better understanding of the topic. The subject matter is subdivided

Chapter Guide for Twilight of Atheism Essay Example for Free

Chapter Guide for Twilight of Atheism Essay The classical version of atheism is vastly different than the atheism that is known today. Some consider â€Å"modern atheism† as one of the greatest achievements of human intellect. Immortalization in Greek myths meant â€Å"infinite extension of existence, not the infinite projection of moral qualities† Classical Greek atheism denied â€Å"traditional religion of the Athenian establishment† Protestant reformers wrote against church’s corruption and straying from â€Å"authentic models of the New Testament† Protestantism eventually gained popularity in Western Europe in 1600s -â€Å"Historical origins of modern atheism lie primarily in an extended criticism of the power and status of the church The 18th century was regarded the â€Å"most creative period of atheist experimentation and reflection† Historians date the birth of ‘avowed’ or intentional atheism in Britain to around the year 1782 Credit for the serious advancement of atheism on he eve of the Victorian era is most due to William Godwin. He believed that social vision rested on the assumption of the perfectibility of humanity through reason. Mary Robinson wrote that, â€Å"nature was emancipated from being God’s creation, and became a divinity in its own right. Percy Shelley argued that since compelling evidence for the existence of God is lacking, here is no intellectual obligation to believe in God. However, Shelley never explicitly denies the existence of a God in general. Shelley seems to argue against institutional religion. Mary Ann Evans aka George Eliot, grew up an evangelical, but turned into an atheist because she was of the increasingly dogmatic and impersonal constructs of the Christian faith. Evans/Eliot turned to a religion of human sympathy, she believed that the moral aspects of faith could be maintained without Christianity. A. C. Swinburne was more avant-garde and aggressive in his approach to spreading atheism. He visualized god as a birch-wielding tyrant that oppresses humanity. Swineburne believed that only the rejection of God would open the way to human self-fulfillment. By the middle of the Nineteenth Century Jesus was seen as a moral sage, or as a role model. George Tyrrell was appalled that Jesus was seen as less captivating, but conceded that the Christ was a â€Å"pale reflection† of his biblical self. Chapter 6 Dostoyevsky was a Russian novelist that wrote on a fictional Russia that turned to atheism to solve its problems. While he showed attractive of that choice, he also presented some of its more troubling features. His criticisms were directed more toward the world God supposedly created, more than critiquing God himself. Nietzsche emphasized that the belief in the Christian God became unbelievable. Nietzsche admits that the realization that â€Å"God is dead† will travel slowly because it is just too â€Å"unthinkable†. For nihilism, a religious worldview is oppressive because it insists that we will be held accountable for our actions. In a nihilistic view, there are no sins, because nothing matters in the end. Albert Camus argued that human life is rendered meaningless by death, which prevents the individual from making sense of existence. For Camus death is not to be seen as a realize but as a denial of all of our accomplishments. However Atheism did not materialize as well in the United States. Many thinkers believed that if God was not in heaven, he could be found somewhere else. Chapter 7 â€Å"new atheism† embraces those who question God; people who consider themselves Agnostic. McGrath writes that atheism is not about the suspension of judging whether God exists, he states that true atheism is a firm disbelieve in God. He writes that true atheists view religion as outdated, enslaving, and a self-contradiction. McGrath criticizes the idea that if there was a God, why does he allow suffering, by showing the fact that many of the atrocities committed to humans are caused by other humans the ones that are supposed to be the â€Å"new gods† In the 19th century people were invited to in-vision a world without God, but in the 20th it had already been attempted through the Soviet Union. But by 1980 it was obvious that this had not happened, in seemed to have reversed. John Henry Newman wrote that Christianity was a, â€Å"living organism still in the process of evolving and developing†. Pentecostalism seemed to become very popular in the years after the second World War. Pentecostalism stresses a direct, immediate experience with God, apposed to the more dry forms of worship in Christianity. It also uses a language that allows it to bridge cultural gaps easily. Chapter 8 McGrath believes that Protestantism helped Atheism develop in some way. -Durning the Reformation the distinction between nature and God were widened a bit. The idea that the natural world was not sacred spread amongst popular thinkers. -They believed that even if God did create the world, we could not conceive God through it. They believed that God had to be known indirectly. Protestant reformers suspected that that medieval Catholicism occasionally degenerated into a folk religion of nature. -They believed that God revealed himself through the bible and preaching. He states that Protestantism encouraged the notion that God was absent from human culture and experience. This idea seems to mirror some of the ideas the budding ideas of Atheism. McGrath argues that protestantism took away some of the creativity of religion, which in turn made atheism seem more appealing. Atheism had a view of universality and a notion that it was above the common person. Atheism has always been on the sidelines of American life and perhaps will remain there. Signs of loss of confidence in atheism. â€Å"Sun seems to be setting on an†¦Ã¢â‚¬Ëœempire of the mind’† Chapter 11 -Future of atheism lies in private belief, not in the public domain it once had. Proved situation specific, not universal, and oppressing and not liberating. -Radical religious change led to tinkering with vocabulary instead of eliminating vices. Atheism confirms this theory. Nietzsche wrote, â€Å"God is dead, as a meaningful reality, but the people had to believe in something else if that was the case†. -Sigmund Freud stated that, â€Å"religion encouraged unhealthy and dysfunctional outlooks on life†. -Growing awareness for spirituality instead. -Religion brings together groups of people such as immigrants, creating communities. -In the US, atheism spawns orga nizations, not communities. -Atheism has not learned from their leader’s mistakes, and needs to grow leaders to fix it Greatest virtue: moral seriousness. But atheism is in a twilight zone at the moment.

The Rise of the Nazi Party Essay -- Nazis Germany Hitler Essays

The Rise of the Nazi Party Hitler’s rise to power was the result of many factors, but Hitler’s ability to take advantage of Germany’s poor leadership and economical and political conditions was the most significant factor. His ability to manipulate the media and the German public whilst taking advantage of Germany’s poor leadership resulted in both the collapse of the Weimar Republic and the rise of Hitler and the nazi party. During the early 1920s, Germany was struggling with economic instability and political uncertainty. Germany, after being defeated in the Great War, was forced to sign the unforgiving treaty of Versailles, which the Weimar Republic was held responsible for. This brought forward feelings of fear, anger and insecurity towards the Weimar Republic. Hitler built on these feelings and offered the secure and promising alternative of the extremist nazi party. Although there were many factors that contributed to the rise of Hitler and the collapse of the Weimar republic, Hitler’s ability to build upon people’s frustrated view of the hatred of the treaty of Versailles and the circumstances it placed upon the German nation, was the fundamental reason for Hitler’s rise to power and the Weimar Republic to collapse The Treaty of Versailles, signed by the Weimar Republic at the conclusion of WW1, introduced economic insatiability and caused a profusion of hardship. The idea of resorting to an extremist group promising better alternatives became an attractive option to many Germans. The Treaty of Versailles’ vindictive terms and unreasonable reparations (6,600,000,000 pounds) resulted in undesired economic circumstances. Unemployment rose to 25%, no less than fifty percent of school children were undernourished and annual meat consumption fell from 52kg to 26kg per person. In general, the German standard of living decreased dramatically. The terms of the hated treaty angered and frustrated people. Hitler, intensely detesting the November criminals1, promised to build a back powerful nation, the German public, in a state of disillusionment, responded positively to this claim and began to support the Nazi Party. Hitler’s ability to take advantage of the Treaty of Versalles and the har dship that it brought to the German nation contributed to Hitler’s rise to power and the collapse of the Weimar Republic. The instability of the newly for... ... with other factors, lured many Germans in to believing in the nazi ideals and supporting the Nazi party whilst stirring up a hatred of the current Weimar Republic. With a combination of poor leadership on the Weimar Government’s behalf, the signing of the hated Treaty of Versailles and an unattractive economic situation, Hitler, using his charismatic personality, was able to convince the majority of the public to resort to the extremist nazi party. There are many other factors that influenced the collapse of the Weimar Republic and the rise of Nazism; In every case, however, Hitler’s manipulative skills and sophisticated behavior towards circumstances lead to the success of the Nazi Party. By successfully manipulating the above set of circumstances, Hitler was able to cause to the collapse of the Weimar Republic and the rise of the Nazi Party. 1The November criminals. Hitler nicknamed the Weimar Republic this as he saw them as being responsible for signing the hated tTreaty of Versalles. Resources Problems and issues in modern history   Ã‚  Ã‚  Ã‚  Ã‚   J. Simpson et al Booklets handed out in class Encyclopedia of Britinica Various internet sites

Investigating the Aesthetical and Functional Qualities of Contemporary Chalet Interiors

‘Investigating the aesthetical and functional qualities of the modern-day chalet insides and their rise, from the low mountain hut beginnings’ This essay is intended to thoroughly look into the insides of mountain chalets, chiefly comparing the current epicurean skiing chalets to the early mountain huts. Whether these chalets are used for skiing intents or non, chalets may besides be found beside the seaboard. Thankss to modern agencies of conveyance and assembly techniques, chalets are besides being made in a portable mode. Another of import factor is that the celebrated chalets aren’t entirely the lone wooden huts there were at the clip, nevertheless something similar was go oning at the same time in the U.S. The communal may undervalue the power of chalets presents, therefore they are taken for granted, due to being commercialised as the ultimate topographic point to see, due to epicurean high-end insides which are without a uncertainty eye-catching. What is being emphasised in this essay is, what if there is something even deeper than interior decorator armchairs or such pieces of furniture? Besides tackled in this essay, will be Swiss traditions and a close expression into whether they are still being incorporated in these insides or non. Pushing aside these traditions would impact the manner the chalet insides are known for. Other of import factors of chalets are evidently the wood used, has the stuffs changed therefore being improved or are the same traditional stuffs being used because they were and are still supreme in quality? The term ‘Chalet’ originated from the Alp part in Europe, and still at this really twenty-four hours it is called so. In the early yearss, these crude chalets besides known as huts, used to house non merely one household but besides several households and were really limited in size. The really beginning of these huts was as utile agencies of safety for their animate beings, such as cowss and the farmer’s nutriment of nutrient and drink. These were besides most popular in the warmer months, where the husbandmans used to travel upward on the mountains to crowd their cowss. In these chalets the husbandmans used to populate in the hut with their animate beings and bring forth milk and cheese for the proceeding months. Way back, in the winter months these huts weren’t used much, as opposed to presents. Besides holding these chalets, some husbandmans besides had similar huts called ‘mazots’ , which were smaller and didn’t have any Windowss. T hese ‘mazots’ were used to hive away and lock cherished properties. Harmonizing to William S. B. Dana ( 1913 ) , ‘ [ degree Fahrenheit ] or the wood for building his place, the builder, if he is hapless, petitions aid from his local authorities. [ †¦ ] The lumber holding been selected, the friends and neighbors assist the home- shaper in his work, ’ with this statement Dana is depicting how the Alpine community used to work and how close knit they were. This furthermore reflected in the manner they decorated their houses in a cozy manner and were self sustainable in being able to construct their ain houses. These communities owned their ain woods therefore the stuffs for edifice houses were supplied from at that place. Another of import fact was the stuffs used. The chief stuff is wood ; this is still today associated with modern-day mountain chalets and plays a immense portion in the edifice of and decor of these insides. Kylloe’s ( 2006 ) facts coincide with those of Dana ( 1913 ) as he states that ‘Log cabins were th e preferable place of the innovators for several grounds. One, they were easy to construct. Trees were everyplace†¦ ’ this was mentioning to the U.S. Since Chalets are associated with Switzerland one can non neglect to retrieve that these wooden huts aren’t entirely in Europe but have besides been in being in North America called log places. On this note Ralph Kylloe ( 2006 ) points out that ‘ [ T ] here is another misconception sing log places that should be addressed. The first Europeans that arrived on our shores ( U.S ) did non construct log cabins. Most of the really early constructions erected, were atrocious hovels that rapidly fell apart, collapsible shelters or other transeunt constructions that did small to insulate and protect recent reachings from Europe.’ Later on due to development as researched by Dana ( 1913 ) , ‘Geneva is a celebrated place of chalet industry and design. From itsfabriques, chalets of all mode of forms and sizes are sent Forth into the universe to go summer houses, mountain trail route Stationss, brooding, hotels, etc.’ Dana specifically points out that in America t hey have different methods of building therefore holding with Kylloe ( 2006 ) . In Geneva they build the full chalet spot by spot, when done they knock it down and direct it to where it is to be placed for good, holding said that the proprietors can easy level it and take it anyplace else if need be, where as in the U.S. the whole edifice procedure is done on site. When it comes to the insides of Swiss chalets Dana ( 1913 ) states that ‘ , the entryway being by and large at the side, though on occasion at the rear – about ne'er at the front.’ Which is non the instance in the U.S. since Kylloe ( 2006 ) states that the ‘front door’ , even supported with an image was made of lasting wood slabs and opened towards the inside. One thing in common both in Europe and in the U.S. as stated by Kyloe ( 2006 ) was that ‘ [ T ] he hearth was the bosom of the home.’ Traditional Chalets are all the fury when it comes to Swiss mountain climbers. The chief characteristic found in chalets all over the universe is without a uncertainty ; wood. This of import stuff is what makes a mountain chalet traditional. Recently stated by Vabec ( 2013 ) in his article, wood blends really good with hearths which are made of rock and the furred sheets that drape quietly on the couch. In general wood is a rather a warm stuff, it creates warmth even to the coolest toned houses, so it comes to no surprise that each and every traditional chalet is covered with this well loved stuff. Shown in the ceilings, floors, kitchens, hearths, beds etc, one can rest assured to happen touches of wood or a great trade of it, in mountain chalets. On this same note, non merely the traditional chalets made usage of wood, but it is besides being used in chalets being built and furnished presents. Mc Culloch ( n.d. ) in his article explains, how Gilly ( the interior decorator of Chalet Dargan, Switzerland ) calls these insides ‘ [ m ] odern Alpine’ . This statement translated clearly through his work, where he used many stuffs including untreated wood. The usage of untreated wood was entirely to keep the consistence with the outside of the chalet Dargan, where the celebrated Verbier Ski Reach was situated right exterior. The designer of this esteemed chalet made usage of pine which Mc Culloch ( n.d. ) goes on about how ‘in a modern-day turn, the boards cladding the walls were laid horizontally instead than vertically.’ ‘It is of import to utilize local stuffs wherever possible. Along with all the old-timers we found, this adds to the chalet’s genuineness as you get the history of the part merely from what you find inside it. Reproductions don’t give a topographic point that sense of ambiance or depth.’ Burt ( 2013 ) Adding to this statement she antecedently goes on about how ‘ [ T ] raditional chalets can be rather littered, but we wanted a really simple infinite that still felt reliable. The tabular array and chairs are masters, once more sourced locally, and because they are mis-matched you get a welcoming feel instead than something excessively formal.’ An inside can be refined and enhanced by utilizing local traditional stuffs as Rus, ( 2013 ) agrees with Burt’s old statement and continues by stating that refinement and heightening a chalet by agencies of low local stuffs is the manner to travel. She returns by adverting several stuffs used when ad orning traditional chalets, some of which include ; ‘flat- textured frontier rock, repurposed corral boards, century- old hand- hewn beams and moss rock’ . Rus, ( 2013 ) concludes by citing Markham Roberts ( interior interior decorator ) where he says ‘ [ tungsten ] ith stupefying mountain positions and great skiing to bask, who needs a tricked-out place theater? ’ Stating otherwise is Burt ( 2013 ) where she says that the client wanted something loony, therefore the room took a dramatic turn compared to the traditional and minimal art found in the other suites. Animal caput visible radiations were used to maintain the traditional facet alive, nevertheless instead than couch ; since they would hold been excessively rigorous they opted for whiffs, which can be moved about effortlessly. The remainder of the house was rather impersonal so in this room they pulled all the Michigans and went for a dad of coloring material, go forthing the remainder of the house igniter looking. Patrick Lecoq, a celebrated carpenter fitter, voices his sentiment in an article by Armendine ( 2013 ) where he says that ‘the chalet manner I like, less ‘heavy’ and loaded than the traditional manner, which I sometimes criticized for holding ‘too much’ wood. The living country is big, full of light and clear.’ He moreover goes on about how he prefers to paint wooden walls in white to give it a cleaner expression and besides to do a room expression bigger. Lecoq is non the lone Alpine expert who diverges from traditions, Nicky Dobree besides doesn’t like to over jumble with wood, and her manner is ‘classic contemporary’ . ‘Nicky’s version of skiing luxury is cool and classy instead than technicolour and flash. Her main beginning for the chalet was Christian Liaigre, the Gallic designer’ . ( Redhead, 2005 ) Having said that intimations of tradition are still seen in her work, but she prefers to writhe them in her ain manner. ‘Aside from the chromium steel steel and leather front door grip, Moudon’s log- cabin looks provide no intimation of the gilded modernness within. But beyond the rough- and- ready porch is a five-bedroom ski chalet. And it’s pure James Bond with its woolen throws, fox pelts, cowskin and the boom log fire [ †¦ ] the sweat room, the hot bath, mod cons and Gaggenau.’ ( Redhead, 2005 ) Another interesting fact about Dobree, is as Rich ( 2013, p.79 ) says that ‘Dobree utilizations warm Earth tones and sophisticated natural stuffs, such as pelts, leather, and rock. This interior decorator besides refashions typical design elements of the Alpine chalet: [ †¦ ] screens armchairs and Ottomans with animate being hides.’ Besides being born and raised in Britain meant that Dobree was non from the Alps part ; nevertheless she channels her loyal British side by doing usage of tartan cloths. ‘Dobree blends the dignified pol ish of a British parlour with the appeal of a countrified mountain chalet.’ ( Rich, 2013, p.79 ) When it comes to color pallets both Mc Culloch ( n.d. , p.167 ) and Burt ( 2013 ) province, that when doing usage of impersonal tones in these chalet insides, alternatively of adding a touch of coloring material they maintain a steady coloring material strategy, in most instances impersonal and they adjust things by indulging different textured beds, and therefore soft colorss flow into each other. Another rule for them is to present forms alongside these textures. Many Alpine insides as farther mentioned by Mc Culloch ( n.d. , p.167 ) usage ‘ [ degree Fahrenheit ] abrics by Mulberry, Casamance and Moon [ †¦ ] layered with field coloured linens to give textural heat [ †¦ ] Given that you’ve got so many difficult surfaces, you truly necessitate the cloths to soften the place.’ Another of import factor, which makes today’s chalets comforting and inviting goes down to the lighting used. As stated by Burt ( 2013 ) , the visible radiation used ( instance in point a crystal pendant ) , adds a modern-day feel, without being excessively strong. Bedside lamps or any other lamps, add cozy pools of illuming where it is needed elsewhere. Besides electricity illuming a immense visible radiation beginning for these chalets is natural visible radiation. Most of today’s chalets are surrounded by Windowss, most of them being immense glass panels replacing opaque walls. This is down to the user being in harmoniousness with nature instead than being wholly excluded. This natural visible radiation beginning adds heat to the room, doing it experience more homely and delighting. Nowadays the traditional animate being horns over the hearth, are still being used nevertheless, they are given a intent. As Burt ( 2013 ) references in her article, in the place film she made usage of carnal caputs as a beginning of illuming. This kept in sync with the chalet traditions even though the remainder of the room was far from traditional. Another interior decorator that uses a similar scheme is Nicky Dobree, who is good known for her upscale mountain chalet redevelopments. As Rich ( 2013, p. 79 ) references, Dobree ‘creates pendants out of runing trophies’ . Chiefly built in 1941, Chesa Nova is found in the bosom of St. Moritz, Switzerland. In the class of these last few old ages, legion redevelopments and add-ons were made to this chalet. Family members have late altered the construction to do it more modern-day and to furthermore do them experience more at easiness. Certain traditional constructions were left untasted, which include the ceilings which were made of Swiss rock pine. This pine is besides known as the ‘Queen of the Alps’ because it is found in the highest clime conditions of the Alps. The aroma of the wood stated antecedently is said to hold healthy effects for people’s well- being ( Rich, 2013, p.127 ) . Coinciding with what Rus ( 2013 ) antecedently stated, Rich ( 2013, p.127 ) indicates, ‘During the undertaking, Stamm combined antique elements made of rock and wood with carnal pelts and felt upholstery materials’ . A figure of modern-day chalets preserve their natural traditional facet while presenting different manners to add something excess to give that belly laugh factor. As indicated by Rich ( 2013, p.118 ) Chesa Cresta in St. Moritz, Switzerland where one can happen traditional wood constructions, but a great trade of this chalet revolves around the Baroque manner, as Rich said herself ‘ The ornaments are rather Baroque: sophisticated velvets, flowered designs, old landscape pictures, and curtains having artistic embroidery.’ ( 2013, p.118 ) Both Turrentine ( 2010 ) and Rich ( 2013, p.142 ) have the same sentiment and point out that some chalets make usage of ‘White or red- painted walls form the ideal background for pictures from Russian daring motion and Graubunden old-timers. The trappingss reflect the clip in which the construction was built and include pieces from the Bauhaus, De Stijl, and the Wiener Werkstatte motions every bit good as a aggregation from Gerrit R ietvelt.’ ( Rich, 2013, p.142 ) ‘‘We didn’t want to make an exact transcript of an Arts and Crafts interior, ’’ says Botero, ‘‘but we were decidedly influenced by that style- its spirit of detailing, and particularly its vocabulary of wood.’’ ( Turrentine 2010 ) Epicurean chalets are clearly outstanding presents, Bibliography: Dawson, L. , 2014. History of the Huts.History of the Huts. [ ONLINE ] Available through: hypertext transfer protocol: //www.huts.org/The_Huts/hut_history.html. [ Accessed 04 May 2014 ] . Lee, L. , Chalets are excessively epicurean – Telegraph. 2013.Chalets are excessively epicurean – Telegraph. [ ONLINE ] Available through: hypertext transfer protocol: //www.telegraph.co.uk/travel/snowandski/features/10404223/Chalets-are-too-luxurious.html. [ Accessed 01 May 2014 ] . Mc Culloch, A.,2014. Summit Special. Homes and Interiors Scotland, Available through: hypertext transfer protocol: //www.chaletdargan.com/Site/Welcome_files/Chalet_Home % 26Interiors.pdf [ Accessed 04 May 2014 ] Ralph Kylloe, 2011.Countrified Home. Edition. Gibbs Smith. Rich, G. , 2012.Populating in Style Mountain Chalets ( English, German and Gallic Edition ). Mul Edition. teNeues. William S B Dana, 2012.Swiss Chalet Book: An Elegant Guide to Architecture and Design. 1 Edition. Skyhorse Publication.