Thursday, May 14, 2020
AHAB in moby dick Essay - 969 Words
Although Ahabââ¬â¢s insanity appears to be what shuts him off from humanity, in reality it is what makes him human. Ahab desperately wants to be freed from his obsession ââ¬â to not have to rely upon it to feel. It is because Ahab is no longer in control of his obsession that the reader eventually discovers that besides what the book originally seems to insinuate, Ahab is only human. The first few times that Ahab is introduced to the reader and to his crew, he appears to be inhuman. Even his description when he first appears on deck states that he ââ¬Å"seemed made of solid bronzeâ⬠(Melville 117). To compare him to a statue is to distance him from humanity ââ¬â he is not a breathing, emotional being. However, as the book continues, it becomes blatantlyâ⬠¦show more contentâ⬠¦How he acts towards his crew, for example, appears to be out of a jealously ââ¬â they are whole and he is not. For this reason, he feels that he must make up for it by being stronger and more powerful than they are. He tries to control the men, for if he can control them then he is greater than they are, though they are complete and he is not. Although Ahab may overpower the men, he cannot overpower the universe, a fact which deeply perturbs him. He refuses to accept the infinite, instead choosing to challenge it. ââ¬Å"Iââ¬â¢d strike the sun if it insulted meâ⬠(Melville 157). He refuses to admit that he is below anyone, or anything, because to do so would only validate the fact that he is not in control. Not only does Ahab lash out against universal objects, he is completely blasphemous. Elijah tells of how Ahab had desecrated a church and spit in some sort of sacred object, but it is through Ahabââ¬â¢s own words that his complete disregard towards God is shown. This blasphemous behavior is definitely a major aspect of Ahabââ¬â¢s insanity and it also connects him to his biblical counterpart, King Ahab. King Ahab worshipped strange gods and always made sure to go against the God of Israel. It seems as though Ahab mirrors this behavior in the book, saying, ââ¬Å"Whoââ¬â¢s over me? Truth has no confinesâ⬠(Melville 157). In the eyes of the deeply religious Starbuck, this blatant disregard for God demonstrates how insane Ahab is, for no man would dare to threatenShow MoreRelated Captain Ahab and Moby Dick Essay1234 Words à |à 5 Pages Captain Ahab and Moby Dick: Literary critics point to a variety of themes and juxtapositions when analyzing Herman Melvilles ââ¬Å"Moby Dickâ⬠. Some see the land opposed to the sea or Fate opposed to free will. Most mention man versus nature or good versus evil. A perspective that seems overlooked though is the perspective of the self and the other. The self and other is when one discovers the other (something not us) within oneself, when one realizes that one is not a single being alien to anythingRead More Ahab as the Hero of Moby Dick Essay1184 Words à |à 5 PagesAhab as theà Hero of Moby Dick à à à One might think it a difficult task to find a tragic hero hidden in the pages of Moby Dick. Yet, there is certainly potential for viewing Ahab as heroic despite unfavorable responses to him by the reader. In the original formula coming from the Greeks, the tragic hero had to be a high-born individual of elevated status possessed of a fatal flaw which resulted in their downfall. With Othello Shakespeare redefined elevated status to include position aloneRead MoreCaptain Ahab And Ishmaels Visions Of Moby Dick1680 Words à |à 7 PagesAhabââ¬â¢s and Ishmaelââ¬â¢s conceptions of the eponymous Moby Dick and their quest to kill him are, in ways intellectual and emotional, similar, they diverge in that Ishmaelââ¬â¢s conception of Moby Dick is organic and susceptible to revision, whereas Ahabââ¬â¢s is unchanging and linear. In order to compare and contrast Ahab and Ishmaelââ¬â¢s visions of Moby Dick, it is necessary to understand each manââ¬â¢s vision of the quest. Captain Ahabââ¬â¢s understanding of Moby Dick is multifaceted, including conceptions both personalRead MoreMelvilles Moby Dick: Comparing the Missions of Ahab and Ishmael1658 Words à |à 7 PagesHerman Melville began working on this novel Moby Dick in 1850. In this book Melville challenges the relationship man have with his universe, his fate, and his God. Ahab represents a human being made up of evil, when he decides to questions God fate, and goes against God when he tries to strike Moby Dick the whale. The whale in this novel represents God. Moby-Dick, can teach you many things if you can remain focused long enough. However, the most important lesson that can be learned from the workRead MoreMoby Dick: Enigma804 Words à |à 4 PagesJim Hatton Topic #2 11/6/2012 Moby Dick is an enigma. Some whalers, like many aboard the Pequod, believe he is an immortal being with god-like qualities. Other whalers believe he is a tangible albino sperm whale. Moby Dick is the source of all that is evil for Ahab, and an impediment of a whaling voyage to those like Starbuck. There is vast variability of character perceptions, and particular beliefs or lack thereof that imbue Moby Dick with his power, which make him tremendously inscrutableRead MoreMoby Dick By Herman Melville1098 Words à |à 5 Pages Moby Dick by Herman Melville is a tale of many things, and has become perhaps one of the most widely known revenge stories ever told, wherein the mad Captain Ahab chases the titular white whale to the ends of the earth, willing to sacrifice everything for revenge. The novel is known for its extensive symbolism and abstract or open-ended meaning. Many people find different meanings in the story, and the debate over what certain elements mean has been a point of co ntention since the novel was publishedRead MoreCharacter Analysis Of Fedallah In Melvilles Moby Dick1315 Words à |à 6 PagesFedallah is one of the most important characters in Melvilleââ¬â¢s Moby-Dick. Ahabââ¬â¢s characteristics that create his moral tragedy are represented by different characters in the novel. In Fedallahââ¬â¢s case, he represents the pure, demonic evil that exists in Ahab. At times he seems to be supernatural and a literal extension of Ahabââ¬â¢s innermost being. In Chapter 73, while observing the right whales head, Fedallahââ¬â¢s shadow seems to blend in with Ahabââ¬â¢s, as if they are a single being (Melville 261). Read MorePerspectives of the Beast820 Words à |à 4 PagesIn Herman Melvilleââ¬â¢s Moby Dick and Ernest Hemingwayââ¬â¢s The Old Man and the Sea we are introduced to two individuals who share different opinions on nature and the marvelous creatures that make up the world around them. In this paper, I will explore the di fferences between Captain Ahab and Santiago. In Moby Dick, we are introduced to Captain Ahab and his personal quest to avenge the personal loss he suffered at the jaws of what he considered to ââ¬Å"evilâ⬠while Ishmael recounts ââ¬Å" Ahab did not fall down andRead MoreHerman Melville s Moby Dick 1724 Words à |à 7 PagesThe astonishing life of Herman Melville generated a great idea to create the novel Moby Dick. The historic point on Melville was very surprising and gothic. The author takes the view point and emotion towards the American Gothics. A heart warming personality, and a prosperous life influenced the writing of Moby Dick, and also helped launch the Gothic author Herman Melville into stardom, but Melville never got to see his fame come into reality in the fictional genre during the American RomanticismRead MoreMoby Dick, By Herman Melville1007 Words à |à 5 Pages Moby-Dick, written by Herman Melville, has captivated the eyes of countless readers for more tha n a century. The novelââ¬â¢s incorporation of Romanticism and the American Renaissance recognizes it as an exceptionally renowned work of American literature. To create this epic tale, Melville uses the encounters that the Pequod has with other whaling ships, known as gams, combined with symbols and omens. Melville, who uses many chapters in the novel to provide information about whaling, designates the entirety
Wednesday, May 6, 2020
The Basement Room, By Graham Greene - 1091 Words
Maya Angelou once said, ââ¬Å"We are only as blind as we want to be.â⬠This is not referring to literal blindness, but instead to the human tendency of to ignore, or ââ¬Å"be blind to,â⬠the consequences of their actions in relation to the good of other people. Renowned author Graham Greene explores this theme from what some people believe to be a Christian perspective in his many of his works. Although two of Graham Greeneââ¬â¢s short stories, ââ¬Å"The Basement Roomâ⬠and ââ¬Å"The Destructors,â⬠are neither clearly redemptive or biblical, it is very possible that the stories are written from a Christian worldview because of their parallels to the nature and consequences of sin, and Greeneââ¬â¢s criticism of selfish human behavior. ââ¬Å"The Basement Roomâ⬠has severalâ⬠¦show more contentâ⬠¦Old Misery, a lonely old man who lives in a singular house in the middle of bomb ruins, and his beloved home represent an innocent victim deceived by an evil force. After convincing Old Misery to let him see the inside of his house, T. devises a plan to destroy it. He explains his plan to his friends, saying, ââ¬Å"ââ¬ËWeââ¬â¢ll destroy itâ⬠¦ Weââ¬â¢d do it from inside. Iââ¬â¢ve found a way inâ⬠¦ When we came out again thereââ¬â¢d be nothing thereâ⬠¦Ã¢â¬ (ââ¬Å"Destructorsâ⬠4). T. and his plan clearly parallel the effects of Satan on humans. Old Misery, like any other unsuspecting victim would, unknowingly lets a source of evil into his home. Once inside, T. learns the weaknesses of the place and figures out exactly how to ruin it, similarly to how all humans can be killed by their weaknesses. Old Misery never did anything against the boy. Instead, he acted kindly towards T . when he welcomes him inside. Like Satan, T. is aggressive and angry in nature, and feels prompted to completely sabotage Old Miseryââ¬â¢s life for his own personal enjoyment. Similarly to T.ââ¬â¢s type in ââ¬Å"The Destructors,â⬠Greene explores the selfishness of humans in the character of Mrs. Baines in ââ¬Å"The Basement Room.â⬠Mrs. Baines, Philipââ¬â¢s housekeeper, corrupts Philip by forcing him to keep her secrets and bribing him to help her conspire against her husband. After Philip lets it slip that Baines had beenShow MoreRelatedBasement Room Analysis1630 Words à |à 7 Pagesââ¬Å"The Basement Roomâ⬠: Graham Greeneââ¬â¢s Perspective Like many other things in our world, society is comprised of two different aspects: free will and constraints. As Americans, we experience the former daily and seem to take it for granted. We simply live and maintain our daily routines monotonously, completely oblivious to the fact that we are exercising our rights of freedom, doing whatever pleases us. However, if one uses his or her free will corruptly, they will come to experience the latter aspectRead More Thomas Hardys The Sons Veto, Graham Greenes The Basement Room and alan Sillitoes Uncle Ernest1496 Words à |à 6 PagesThomas Hardys The Sons Veto, Graham Greenes The Basement Room and alan Sillitoes Uncle Ernest In each of the three stories, The Sons Veto by Thomas Hardy, The Basement Room by Graham Green and Uncle Ernest by Alan Silitoe, the respective writer conveys a sense of isolation regarding the central character. There are numerous similarities between the characters based on their common plight, but each story differs in the portrayal of these characters. The writers effectively presentRead MoreDomestic Abuse In An Intimate Relationship . One Hears1892 Words à |à 8 Pagesshort story ââ¬Å"Spurs,â⬠we witness emotional and physical abuse between Jacques Coube and Mademoiselle Jeanne, a newly married couple that had gotten together for the wrong intentions. There is also emotional and physical abuse seen in Graham Greeneââ¬â¢s story ââ¬Å"The Basement Room,â⬠amongst Mr. and Mrs. Baines. Itââ¬â¢s ironic that the people who are supposed to protect us, is the same person that abuses us. Weââ¬â¢ll discuss the different types of domestic abuse, what is psychologically going on with the victim andRead MoreDeveloping Management Skills404131 Words à |à 1617 PagesI am just stretched too thin on this project. Then Jim Bishop asked me if the system was running yet. I was worn out from dealing with the Controller, and I made a sarcastic comment to Jim Bishop. He gave me a funny look and just walked out of the room. I would like to talk with you about this situation at your earliest convenience. ITEM 14 ââ¬â E-MAIL TO: FROM: DATE: Chris Perillo John Small, Group 6 Manager October 15 Welcome aboard, Chris. I look forward to meeting with you. I just wanted
Tuesday, May 5, 2020
Reflection of Mary Rowlandsons Captivity free essay sample
It was difficult for me reading the story that was told about Mary Rowlandsonââ¬â¢s Captivity. I have read so many stories about all of the awful things that have been done to the Indians; it surprised me I guess to here the reverse and all the cruelty that was taking place. I am sorry it is three pages also, I could have written so much more. The details of the morning invasion on Maryââ¬â¢s home and with forty-two people inside, the Indians set her home on fire, and shot at them when they tried to exit the home.It was so descriptive, and that Mary herself wrote the events made it feel that much more real to me. The bravery Mary showââ¬â¢s trying to unlatch the heavy door to leave the home while being shot at, and the attempt to get the six dogs to wake, that were supposed to protect them were useless. Pg2 (ââ¬Å"None of them would stir,â⬠said Mary, ââ¬Å"though another time, if any Indian had come to the door, they were ready to fly upon him and tear him down. â⬠) I liked how this was put, and told, and how it states that it was significant because the Puritans should rely on God alone not on dogs.Mary bravely; was the first to get the door open and the first to get out the door of the home, while being shot at carrying her youngest child, Sarah. Following close behind were men, who were being butchered as they ran out, either by gun shots, or slathered by hatchets. She was surrounded by the bodies of neighbors and relatives. I was taken back, at the picture in my mind while reading, how she could have watched her three children get taken prisoner from her and sent off in all directions and everyone she loved die around her. Yet she still continued to fight to stay alive. How many people would do that?Mary was married to Joseph Rowlandson and they married in 1656, and had four children together, the first died in infancy, then Joseph, Mary, and Sarah. I thought it was interesting how the children were named after both the mother and the father. In some cultures it is forbidden to use the same exact name as a person who is still living, in fear that God, may take the wrong person by accident. The book said that this was however; was a common practice looking at their genealogical imprints of the Massachusetts frontier. All of those names were very common and no doubt taken from the bible.Maryââ¬â¢s husband Joseph Rowlandson had assumed his wife and family had been killed, as any man would have thought arriving at his home and village that had been burned and with many bodies surrounding him. The Indians told her that they would kill her husband, children and even her at any moment. They were starving her, and her daughter Sarah not allowing them to eat, and they became very weak. After three days of travel and misery, she was sold to Quinnapin, a Narragansett chief, who had three wives. She was handed to Weetamoo who was the newest of the wives.They allowed for Mary to continue caring for Sarah, who was dying from her gunshot wounds and died from a fever and starvation within a few hours. I can only imagine how hard it must have been for her, watching everyone she loved, removed, die or beaten unmercifully. How she herself, didnââ¬â¢t decide to take her own life after having her spirit broken, and profound grief that was crushing her under such cruelty was remarkable. It was a true test of herself and her faith in God. She was told on a regular basis she was nothing and that if she didnââ¬â¢t do what she was told she would be killed.She watched many more cruel deaths, during her captivity. She also learned how to keep herself a valuable asset so that she would not be killed. She was smart and educated to an extent. She knew when to speak and when not to. When and how to be strong, she learned what was needed to survive; and to an extent how to manipulate to gain others trust in her. She was truly inspiring. Mary started sewing and knitting clothes and traded them to the Indians for pieces of food, or other items, trying to keep off starvation. When she first arrived she would go to other Indians huts begging for food.At one point she went without something to eat for three weeks, and the fourth week only eating scrapes she could scrounge out of the trash. It amazed me that they would take her as a slave, make her work for them, and yet not feed her anything. Weetamoo could have cared less if Mary died. She needed to have smarts and skill to live, or she was going to die. Mary watched many; die of weakness and starvation because they didnââ¬â¢t have enough food to maintain themselves. Mary was becoming hardened and her hatred grew for the Indians.She stated that only a few were compassionate in any way, but she was a survivor, she learned how to trade the things she made, she gathered food from the woods. And if given any item of value or importance, she would give it to Quinnapin to gain his trust in her, and show him her value to them. Mary then went to Quinnapin to beg him to send her back to her husband, and that he would pay whatever ransom the English would pay. Soon word came from two Christian Indians that Mary knew, Tom Dublet and Peter Conway, who brought a letter, to arrange for a ransom.Mary requested twenty pounds as her ransom. Unknown to her husband Joseph, who thought Mary, was dead, and Mary, the governor and Council were the ones who negotiated for her release; prominent men in Boston had joined the selectman and had raised the funds for her ransom. Later Mary and her husband moved to Wethersfield, Connecticut. I found this story to be a true test of faith, willpower, and determination to survive a horrible suffering brought upon her. Her true faith in God is what helped bring her through this.
Wednesday, April 8, 2020
Bilbo Baggins Fake Facebook free essay sample
Bilbo Baggins on Fakebook! Create a Fake Facebook Profile Wall using this generator Tw eet 0 Disclaimer: This tool is for educational purposes. It is NOT affiliated with Facebook or any other social networking site. Bilbo Baggins Edit Profile Friends [add] Gandalf Thorin Hello all! My life has been a very calm, peaceful life that has been cozy and comfortable. I come from a noble ancestry and a happy, content family. I live in a hole called Bag End in a snug little village under a hill. I loved my life, even though it was a quiet life. Not much thrill in my daily experience of eating, cleaning, smoking, and relaxing, but that is how I liked it,in my own little world you could say. This all changed one day when an experience I had started a domino affect on my life with many adventures involved. It all started that one day while sitting on my porch, smoking a pipe, looking into the landscape when a mysterious man with a long beard, great staff, and massive dark blue cloak approached me. We will write a custom essay sample on Bilbo Baggins Fake Facebook or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page I recognized him as Gandalf, the famous wizard of the country . He asks me if I want to go on an adventure, but I quickly dismiss this question and excuse myself back into my house. I thought this would be the last time I would see him in a long period, but the next day, Gandalf plus 13 other dwarfs burst into my house clearing out my pantry during the process. Apparently I was chosen to be a burglar in this huge adventure to go to a dragons den and steal all the treasure that Smuag, the dragon, was guarding. The treasure originally belonged to Thorins grandfather dwarf, Thror who was the King at that time. Smuag the dragon killed and scattered all the people of Thrors village and has been at the mountain guarding the treasure ever since the incident. I then am basically forced to go on this mission but it was technically not forced because hey, who doesnt want an occasional adventure instead of the usual daily life? So I go on this adventure and fight off goblin, wolves, find secret rings, fight off extremely large spiders,travel miles and miles, get rescued multiple times, rescue others multiple times, find the treasure with a mad dragon to go with it, and start a war. You could say I had a pretty interesting experience. In conclusion, when I came home I found out people thought I had died because I had been gone for so long, so in reaction to my presence, people were completely shocked to see me. I lose many of my possessions because they were being auctioned off, but in the end, Im back at my cozy home at Bag End after a crazy, exciting adventure ,that was all worth it in the end. That was my experience. [Add Post] Thorin Friend Explanation- Thorin is chosen to be a friend of Bilbo because over the journey, they started to trust each other more and have a friendly relationship near the end of the journey. In the beginning when Thorin first meets Bilbo, he doesnt have much faith and belief in him and doesnt really communicate with him at first. Then when the story starts to go on, Thorin gets more respect for Bilbo and becomes more friendly to him. earlier today | comment. Gandalf Friend Explanation- Gandalf was chosen as a friend of Bilbo Baggins because first, he started the whole adventure by choosing Bilbo to be the burglar in the first place. He then helped Bilbo throughout the story giving him wisdom, teaching him lessons, and making a friendly relationship with him. They helped each other when needed, backed each other up, had conversations, and bonded with each other which are all things friends do. earlier today | comment Smaug the Dragon Non-Friend Explanation-Smaug would not friend Bilbo and Bilbo wouldnt want to friend Smaug for many reasons. First, Bilbo stole the treasure that Smaug was guarding. Second, when Bilbo and the others reached the dragon and the mountain where the treasure was, Bilbo and Smaug didnt really start off on the right foot with each other, you could say. Last but not least, Smaug wanted to kill Bilbo and i dont think you would want to be friends with someone trying and wanting to kill you. These are some main and obvious reasons why Bilbo wouldnt friend Smaug. earlier today | comment www. classtools. I than had to free all of them and fight off swarms of giant spiders wanting us to be there next meal. Another adventure I had in my journey was when me and my accomplices were trying to get away from the goblins and wargs at the same time. They were both chasing after us looking for revenge for deeds we had done earlier to them, like kill their leaders. We didnt know anywhere else we could go when we were in a forest so we decided to climb into the trees so nobody could reach us. This didnt necessarily work because once the goblins came, they lit the bottom of the trees on fire so basically, we were in a pickle. We were about to be ripped to shreds by the wargs and goblins eventually because the fire was slowly reaching up the tree, when suddenly the Lord of the Eagles and many other eagles swooped down and saved us from the terror that awaited us. My last adventure that was also very interesting was escaping the elves and having to save my friends then escape. I had to slip everyone out by secretly going to everyones cell with my magic ring on,which made me invisible. I then said that I will make sure nobody is left behind, and this is what i made true. We all escaped into barrels that were being released downstream for a party the elves were having later on and even though it was bumpy ride, it got us where we needed to go. I will never forget these experiences I had and have never wished that these events didnt happen since. earlier today | comment Carter Brydon Likes This I like his story and how he went through many challenges and achieved his final goal. This story seems like a fun, entertaining book that will hook the reader with its many exciting events and sequences. earlier today | comment Paige Brydon Likes This I thought that this experience that Bilbo was a very interesting adventure. I havent read the book but based on the summary and main idea of the book, I am drawn into reading the book because of the fantasy world but with amazing detail as well. After I will have read the book, I feel it would satisfy my want to read it and I will enjoy the book while reading it. earlier today | comment Bilbo Baggins FOR MORE INFORMATION- One cultural aspect of the life of Hobbits is that since we are small, we like to be in small, compact areas that are cozy and comfortable for our size. We dont like to be out in the open because of our size. We then feel too vulnerable out in the open because we arent the strongest race, you could say. This then leads to my second cultural aspect of being very peaceful and not having much tension with others. Since we are very vulnerable and small, we like to be on the good sides of others because even though we can put up a fight if needed, there arent many guarantees we will be on the winning side of these fights. We like having a simple, farming and calm life. The last cultural aspect is that we are very unique. We are normally very shy but under the right circumstances we can achieve great things. We look and act different then other species like humans. We are very social and caring for others but like to keep to our own business. We are short ans stout but we are proud of ourselves . earlier today | comment _ www. classtools. net/fb/96/NCMPe2 2/3 10/2/12 Bilbo Baggins on Fakebook! Create a Fake Facebook Profile Wall using this generator www. classtools. net/fb/96/NCMPe2 3/3
Monday, March 9, 2020
History of Entrepreneurship in Russia Essays
History of Entrepreneurship in Russia Essays History of Entrepreneurship in Russia Essay History of Entrepreneurship in Russia Essay Yves Rocher History of Entrepreneurship in Russia Introduction In Russia, any cosmetic coming from France has a special aura. The reason is that, for the Russian and a lot of other countries, France rimes with glamour, fashion and elegance. That is why I decided to study one of the most successful French business abroad, Yves Rocher, created in 1959 and now implemented in more than 50 countries all over the world. We are going to see how the company spread in Russia starting in the beginning of the 90s, first in Moscow, to reach today Vladivostok and we will observe the very specific political context the firm settled in and how it contributed, in a way, to the success of the French business. History The man who created Yes Rocher Company was Yves Rocher himself, his concept was to use plants to make cosmetics and to sell it by mail order. Yves Rocher is born in 1930 and died in 2009; he was an industrial and a politic. He grew up in La Gacilly in France, where everything started for him. When he was 14, an old lady gave him the recipe of a hemostatic cream, and then he decided to create it in his attic and to sell it by mail order. Natural products and mail order constituted the foundation of his cosmetic business founded in 1959. Early he was focused on the biological agriculture and he wanted to democratize access to beauty products. His business wonââ¬â¢t stop to grow up and 3 years after the beginning he opened his first shop. At the late 80ââ¬â¢s Yves Rocher group was a prosper business with international dimension, and open its irst shop in Russia, in 1991 in Moscow. The Arrival To begin, we must situate the context in which arrived the company. In 1991, Perestroika year, the countryââ¬â¢s borders are closed; it is impossible to find any product coming from abroad. For a foreign company, it is very complicated if it is almost impossible to enter the Russian market. However, shelves in the stores are empty, diversity of products is very low, competition is inexistent. In that way, Russian women represent the perfect target for Yves Rocher, which has in its hands the product that they desire the most. The company, combining ambition, audacity and smelling potential success, decides to open a store in Moscow, on the Pouchkine Place, next to Tverskaya, the ââ¬Å"Russian Champs Elysees Avenueâ⬠, street in which, the same year, the American multinational company Mac Donaldââ¬â¢s, settled in too. Results are instantaneous, the companyââ¬â¢s arrival starts the buzz, thousands and thousands people are queuing in the street during the opening day, on the 15th of August 1991, not only people living in Moscow but coming from other cities, in order to buy and bring home a French product. It was the first store in Moscow where you could see all the products and test them. Yves Rocher was the first foreign cosmetics company coming to Russia, in addition it turns out it was French and the firm was offering to the market a luxury product. The supply could not have been more in line with the demand of the time. Yves Rocher cosmetics are made of vegetal product only, that is what the brand wanted to highlight and that contributed also largely to the companyââ¬â¢s success. The spread Given its size and complexity, Russia is not a territory to be conquered overnight. It was therefore extremely important to proceed gradually and logically. First, by creating a network of stores in cities that were counting more than one million inhabitants, then, in their periphery. That is what generated notoriety. Only after that, the brand developed distance selling through catalogs and then via the Internet (representing 10% of the distance selling). The increase was insane from the start. Sales networks are complementary; distance selling meets the geographical constraints of the country, the clients can find Yves Rocher products everywhere. Another main reason that made the company successful is the marketing policy it decided to apply in Russia. Indeed, since 1991, the company had to face two main crises: in 1998 and in 2009. Instead of undergoing those financial crises, Yves Rocher decided to face it and take some risks by doing, in 1999, a rebranding: the brand changed its visual identity, the logo and its graphic charter. These actions had important consequences; whereas the other brands were stagnating, this way of doing was considered as a remarkable event in the world of cosmetics. It was an unusual decision for a period of crisis when, ordinarily, companies do not move and wait. This generated a lot of new clients. Today Unlike the other countries it is settled in, Yves Rocher has, in Russia, a high-end image and still enjoys the aura of the first foreign cosmetics brand in Russia. In 1991, Yves Rocher was a luxury brand. Nowadays, it is assimilated as a premium brand, French, from natural cosmetics plant and a high quality brand, which is prestigious to own. Yves Rocher is neither a luxury brand nor a ââ¬Å"mass marketâ⬠one, it is the French brand of natural products which are not interchangeable. Today, Yves Rocher Russia represents several brands and distribution networks, more than 200 millions euros of turnover, more than 200 point of sale covering 95% of the cities with more than 250 000 inhabitants, including 50 in Moscow and 13 in St Petersburg. The French company owns half of the Moscow stores network, and all the St Petersburg one. It counts 700 employees, including 150 in the headquarters, in Moscow. The other part of the network is our franchise partners all over the country. This contributes to the development of the micro-enterprise in Russia. Conclusion For a foreign company, entering the Russian market is an ambitious thing; administrative, bureaucratic and culture barriers make Russia difficult to touch. But it was in this country Yves Rocher decided to settle in just after close European countries, twenty years ago. The company dared to take the necessary risks to arrive at a delicate time and offer the right product. Yves Rocher was the first to be able to anticipate and detect the fact that Russia represents a huge potential market. With this gamble, the French firm is now the leader on the cosmetics market in Russia
Saturday, February 22, 2020
Article Assignment - 2 Example | Topics and Well Written Essays - 500 words
Assignment - 2 - Article Example The criminal meanwhile is celebrating independence and may be encouraged to do the criminal offence again when and if given the chance. Finally the last reason identified by the authors is that all individuals need the reassurance that they are safe from a faulty judiciary. If due to any reason the people get the impression that the judiciary is sentencing the wrong people, or passing wrong sentences on criminals then it undermines every constitutional provision. Any errors in passing sentences (be it Police Error, Prosecutional Error, Inadequacy of Counsel, or a Judicial Error) all stain the reputation of the legal process and are proof to the people that they are not safeâ⬠¦ not only from criminals but the law as well. Thus, it is a major concern to conduct research on the number of wrongful convictions which occur in any given place. As mentioned earlier there are a number of errors which take place in the wrongful convictions. The major parties recognized which may influence wrongful conviction are the police detectives, the prosecution, the counsel and the judge himself. To decrease the rates of wrongful convictions firstly, the police should conduct thorough investigations with absolute findings and no conspicuous evidences. Also the police should not use the biased investigation techniques which tend to make neutral evidence appear in their favor. The prosecutors can help cut down rate of wrongful convictions by deliberating thoroughly on which cases to pick up as they have the time and resource available to analyze the case thoroughly and go through all the evidence available. The attorneys must conduct independent research rather than relying on the evidences handed down to him. Judges must simply be honest to their profession as they could put an innocent man in jail or set a serial criminal out free. But the common solution here which could favor
Wednesday, February 5, 2020
Life Sketch Essay Example | Topics and Well Written Essays - 500 words
Life Sketch - Essay Example I know poverty, despair and suffering and what they do to a country as a whole and to the spirit of the people living through it. I vowed never again would I know such suffering. Since the day I arrived here I have worked very hard to get to where I am now. I have built a life for myself and my family. I am a full time student at ________________University working towards my Bachelors degree in _______________.I do not want pity or sympathy when I write these words. I am telling my story because I want you to understand it is not because of public assistance or handouts that I am where I am now, it is through my own hard work and determination. I now have four beautiful children and have them to love, care for, protect and teach. One of the most important gifts I can impart on them is the belief in themselves that they can achieve whatever they are willing to work towards. I want them to see that they are only limited by the constraints they place on themselves. I want to be a living example to them of what hard work, desire and belief in one's self can accomplish. Since arriving here I have gained a good grasp of the English language. From my limited knowledge and meager beginnings, I am now fluent in both oral and written English. As I previously stated. I am enrolled in college on a full time basis.
Subscribe to:
Posts (Atom)